Nike

1. Demographics

1.1. Age(15-40} most important

1.2. Gender(female 45%,men 55%)

1.3. Income

1.4. Education level

1.5. generation

1.6. occupation

1.7. life cylce stage

2. Geographics

2.1. market nations(North America,western Europe,China)

2.2. regions

2.3. population destiny

2.4. Climate

2.5. cities(urban area)

3. Lifestyle

4. Psychographics

4.1. Personalities

4.2. activities

4.3. interests

5. Behavioural

5.1. product atributes

5.2. loyal customer