How to make a brief
Door abraham nsayo
1. Basic information
1.1. the name of the brand
1.2. history
1.3. perception
2. Competitice environment
2.1. list
2.1.1. competencies
2.2. images
2.2.1. inspire the project
3. Market objects
3.1. target market
3.2. positioning
3.3. how perceive the brand?
4. Brand design
4.1. characteristics to be project
4.2. key aspects
4.3. benefits
4.3.1. elements of the comunication