1. Financial
1.1. Income
1.1.1. Start up capital
1.1.1.1. Bank loan
1.1.2. Ongoing
1.1.2.1. Clinic patients
1.1.2.2. Outreach patients
1.2. Expenses
1.2.1. Start up costs
1.2.1.1. Property bond/deposit
1.2.1.1.1. Decor/refurb/building costs for making clinic suitable
1.2.1.2. Vehicle
1.2.1.2.1. for outreach - can be purchased later
1.2.1.3. Insurance
1.2.1.4. Equipment
1.2.1.4.1. Tables
1.2.1.4.2. Office/Building furniture
1.2.1.4.3. Office technology (printer, computer etc)
1.2.1.4.4. Kitchen equipment (microwave/fridge/dishwasher ect)
1.2.1.5. Marketing
1.2.1.5.1. Business cards
1.2.1.5.2. Website
1.2.1.6. IT
1.2.1.6.1. Front Desk software
1.2.1.6.2. Cloud-based Accounting and payroll software
1.2.1.6.3. Cloud based server
1.2.2. Ongoing
1.2.2.1. Insurance
1.2.2.1.1. Public Liability
1.2.2.1.2. Business and contents insurance
1.2.2.1.3. Worker's compensation
1.2.2.2. Overheads
1.2.2.2.1. Outreach costs
1.2.2.2.2. Rent/mortage/rates
1.2.2.2.3. Electricity, water, gas etc
1.2.2.2.4. Internet, phone
1.2.2.3. Products/consumables
1.2.2.4. Wages
1.2.2.4.1. Superannuation 10%
1.2.2.4.2. Benefits (leave ect)
1.2.2.5. Marketing
1.2.2.5.1. Website upkeep
1.2.2.5.2. Magazine/online advertising including social media advertising
1.3. Tax
1.3.1. GST on products
1.3.2. PAYG
1.3.2.1. business income tax (25% for 2021/22 FY)
2. Market
2.1. Rural
2.1.1. Community organisations
2.1.1.1. CWA
2.1.1.2. Sporting clubs
2.1.1.3. Local clubs
2.2. How to market
2.2.1. Outreach
2.2.1.1. Local radio
2.2.1.2. Local news station
2.2.1.3. Community events and networking
2.2.2. Conventional
2.2.2.1. Flyers, letterbox drop, newspaper advert
2.2.3. Digital
2.2.3.1. Social media
2.2.3.2. Online presence
2.2.3.3. SEOs
2.2.3.4. Website
2.2.4. Business-to-business
2.2.4.1. Sports Chiropractic Australia
2.2.4.2. Sporting Clubs
2.2.4.3. Childcare centres
2.2.4.4. Primary schools
2.2.4.5. Community Hubs
2.3. Who?
2.3.1. Females
2.3.1.1. Pregnancy and Paediatrics
2.3.2. Indigenous
2.3.2.1. Perth based
2.3.2.2. Rurally based
2.4. Clinic location
2.4.1. Lathlain area
2.4.1.1. Strong community hub
2.4.1.2. Mineral Resources park
2.4.1.3. High foot traffic area - corner block
3. Risks
3.1. Legal complaints
3.1.1. Ensure compliancy
3.1.1.1. Liability/insurance
3.2. Forced closure (e.g. lockdowns)
3.3. Economic downturn
3.3.1. Adaptability
3.4. High cost of rural services
3.4.1. Apply for government grant and sponsorship
4. Product/Service
4.1. Perth Based Clinic with a focus on community involvement. Initially chiropractic only but with the view for expansion into multidisciplinary as the business grows and if the market calls for it.
4.2. Rural Outreach Program where 1-2 practitioners perform regular trips on disunited routes to different parts of Western Australia providing affordable healthcare to rural communities.
4.3. Branding as a community based, all-inclusive allied health care centre
4.3.1. special interests in sports, paediatrics and pregnancy, and indigenous healthcare - based on each directors area of specialty
4.4. Pricing
4.4.1. Family package price deal
4.4.2. Sporting club discount
4.4.3. Rural outreach
4.4.3.1. Prices kept low to reflect target market and reflect temporary setting rather than permanent set-up whilst in these communities
4.4.3.1.1. Subsidy grant $9.6 million from government (AHRGB) - for rural allied healthcare services
4.4.4. Flat-rate pricing for each modality - irrelevant of practitioner experience. Decided upon by current market, time spent in appointment and type of appointment.
4.4.4.1. Rate to be decided and agreed upon by directors
4.4.4.2. Must be competitive for market
4.5. Branding Logo
4.5.1. Captivating colours and eye catching design
5. Strategy
5.1. Hybrid SWOT
5.2. PTY LTD
5.2.1. 3 share holders
5.2.1.1. working directors
5.3. Values
5.3.1. 1. to recognise individuality that will determine the right approach to their health journey
5.3.2. 2. to access to safe and affordable health care to those in rural communities
5.3.3. 3. to be open minded and effective communication between practitioner and patient
5.4. Mission
5.4.1. Deliver inclusive and patient-centred healthcare to promote well-being in local and rural communities.
6. People and Culture
6.1. Sub-contractors
6.1.1. IT support
6.1.2. Accountants
6.2. Employees
6.2.1. 3 working directors
6.2.1.1. Chiropractors
6.2.1.2. Salaried
6.2.1.3. Full-time
6.2.2. Practice manager
6.2.2.1. Full-time
6.2.2.2. Salaried position
6.3. Culture
6.3.1. Community based
6.3.2. Full female driven
6.3.3. Indigenous perspective