Director, Marketing and Communications

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Director, Marketing and Communications Door Mind Map: Director, Marketing and Communications

1. Note

1.1. Not final

1.2. Idea parking lot

1.3. Will change with more details

2. Director Marketing and Communications

2.1. Responsibilities

2.1.1. Creator, developer, and manager of image and messaging

2.1.2. Three primary categories

2.1.2.1. Printed Materials

2.1.2.1.1. Program Collateral

2.1.2.1.2. Annual Guide

2.1.2.1.3. Recurring Publications

2.1.2.1.4. Event Collateral

2.1.2.1.5. Training Materials

2.1.2.2. Digital

2.1.2.2.1. Digital Communication

2.1.2.2.2. Social Media Presence

2.1.2.2.3. Website

2.1.2.2.4. Data Analytics

2.1.2.2.5. Compliance

2.1.2.2.6. Internal Communications

2.1.2.2.7. Campaign Management

2.1.2.2.8. Event Promotions

2.1.2.3. External Media

2.1.2.3.1. Responsible to engage the traditional public media to deliver the message

2.1.2.3.2. Formats

3. Overview

3.1. Responsible for the positive image and exposure of our non-profit focused on advancing women entrepreneurs.

3.2. Responsible for building and executing a communications program that connects...

3.2.1. sponsors

3.2.2. donors

3.2.3. venture capital investors

3.2.4. women entrepreneurs

3.2.5. advisors

3.3. Oversee communication strategy

3.3.1. external communications

3.3.2. internal communications

3.4. Drive the organization’s communication programs via...

3.4.1. exceptional storytelling

3.4.2. cross-functional collaboration

4. Job