Thinking like a customer - Customer centric view - Inside out thinking - Company to be customer c...

1. Channeling your customers 1. Introduce customer in the decision making process 2. What would the customers think? 3. How would this impact your customer 4. Is there any better way to do this

2. Raising awareness 1. Customer should be part of the discussion, cocreate with customer 2. Invite colleagues to join when you go on-site 3. Invite customers to a pizza party 4. Invite customers to share stories 5. Share story about customer business and success on internal channels 6. Create a slack channel for feedback 7. Channel team-mates to spend time helping out customers 8. Buy customer products and services 9. Be invested 10. Share customer stories to internal audience

3. What customer wants? 1. When company grow, the obsession with customer reduces 2. Customers are interested in what is good for them and NOT you 3. Customer wants to address business challenges and need our help 4. Customer wants to know what happens behind the scene

4. 1. Dont make decision from your custom reference 2. Make decision from customer reference 3. Shiny thing syndrome - Basic product is given , feedback is taken and then finetune the product ; this to Minimum viable product release Product team moves to the next shiny feature and no attention to the feature that was being worked upon 80% leadership team thinks they are customer centric however only 8% customers think that they really are