Connecting West Jet business Strategy to Organizational Culture

1. Cost Reduction

1.1. 737- Cost effective planes

1.2. No hot Meals

1.3. Online sales/Effective algorithims

2. Accountability

2.1. Right Language and Actions encouraged

2.2. Wrong Language and Actions dealth with accordingly

3. Effective Hiring

3.1. Sense of humor and enthusiasm are the two main character traits looked for when hiring

3.2. Three hour long group interview sessions

3.3. Pilots encouraged to be managers

4. Talent Managment

4.1. Sponsors

4.2. Mentors

4.3. Bottom up managment

5. Employee responsibility

5.1. High levels of responsibility amongst front line workers

5.2. Freedom to make decisions and innovate

5.3. Self managment

6. Selective Workforce

6.1. Fun

6.2. Youthful

6.3. Caring

6.4. Average age - 34

7. Innovation rewarded

7.1. Events

7.2. Thank you's and Feedback

7.3. Videos

7.4. Treats

7.5. Employee Bonus pool

8. Effective Communication

8.1. PACT- Pro-ACtive Communication Team

8.2. We Hear You - Feedback initiative

8.3. Connecting Employees

9. Growth Managment

9.1. Corporate growth balanced with cultural organization