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Segment Webinar COnnecting

Andere
Juan Sebastian Contreras Acevedo
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Segment Webinar COnnecting Door Mind Map: Segment Webinar COnnecting

1. COnnecting Marketing effort

1.1. Data Silos

1.1.1. 21% marketing wasted money targeting the wrong people

1.2. team multidisciplnary

2. Journeys

2.1. build on top of audiences (Personas)

2.1.1. True False splits workflows

2.1.1.1. higher LTV

2.1.1.1.1. send to destinations!!