1. VSL Toolbox
1.1. 5-7 slides
1.1.1. Pattern
1.1.1.1. People
1.1.1.2. Paraphrase
1.1.2. Product
1.1.2.1. Always assume that prosect has or is about to purchase product.
1.1.2.2. When you pirchace today, you will want to turn to page 37
1.2. Headline Benefit Formula
1.2.1. Power Word + Outrageous Result - Public Enemy # 1
1.2.1.1. 3 ways to loose weight quickly and easily without giving up your favorite foods or spending hours doing cardio
1.2.1.2. Power Words
1.2.1.2.1. Numbers
1.2.1.2.2. Quickly
1.2.1.2.3. Easily
1.2.1.3. Outrageous Results
1.2.1.3.1. Loosing Weight
1.2.1.4. Public Enemy
1.2.1.4.1. Giving up foods
1.2.1.4.2. Doing cardio
1.3. Pain and Pleasure Principle
1.3.1. Reinforce pain and follow it with your specific solution
1.4. the Triple Guarantee
1.4.1. 3 Specific ways to get their money back
1.4.1.1. If you don't
1.4.1.1.1. a
1.4.1.1.2. b
1.4.1.1.3. c
1.4.2. say triple guarantee
1.5. Faux Price
1.5.1. 1. Anchor higher price
1.5.1.1. Book is sold for...
1.5.1.1.1. 2-3 times higher
1.5.1.2. They are thinking about it in their mind
1.5.2. 2. Perform price drop
1.5.2.1. Like I said
1.5.2.1.1. Book is sold for...
1.5.2.2. If I sold you you all the bonuses
1.5.2.2.1. 5 - 10 price
1.5.2.3. You're not going to pay
1.5.2.3.1. x
1.5.2.3.2. y
1.5.2.3.3. z
1.5.2.3.4. In fact you're not even
1.5.3. 3. Make offer
1.6. Pre-Qualification
1.6.1. Nobody wants to be left out
1.7. Wordsmithing
1.7.1. Taking a sentence and putting spice on it.
1.8. Subliminal highlighting
1.8.1. highlight in red
1.8.1.1. words that appeal to prospects greatest desires
1.8.2. for the subconscious
1.8.2.1. yes
1.8.2.2. buy
1.8.2.3. now
1.9. One Sentence Formatting
1.9.1. 90% of slides is one sentence
1.9.2. when slides go by quickly it creates hypnotic effect
1.9.3. Taking boring words and adding exciting words
1.9.3.1. From product is "good" to product is "ideal"
1.9.3.2. truck load of cash vs make money
1.9.3.3. Kick the tire kickers
1.9.3.3.1. let me tell you first who would never fit
1.10. The Action Drop
1.10.1. Keep pushing the reader forward visually from an NLP perspective
1.10.2. Use Triggers immediate action
1.10.2.1. Today
1.10.2.2. Now
1.10.2.2.1. Now, I have to warn you first
1.10.2.3. You see
1.10.2.4. Listen
1.10.2.4.1. Listen, You know you need a plan
1.11. Avoid But
1.11.1. It's a stop word
1.11.2. Use
1.11.2.1. And
1.11.2.2. Yet
1.11.2.3. However
1.12. Avoid "The Assumption"
1.12.1. I know what you're thinking
1.12.2. Alternative
1.12.2.1. Now, you may be thinking
1.13. USP
1.13.1. Unique Selling Point
1.13.1.1. Lays for foundations for all marketing comunications
1.13.1.2. Defines on how your buyers view your business
1.13.1.3. Formula
1.13.1.4. Example
1.13.1.4.1. The every day diet
1.13.1.5. Exercise