MARKET STP

1. POSITIONING

1.1. formulate competitive positioning 4 product n detailed marketing mix

1.2. What do other companies see as your strengths?

2. SEGMENTATION

2.1. dividing market into distinct groups of buyers

2.2. segmentation based on

2.2.1. geographic

2.2.2. demographic

2.2.3. psychographic

2.2.4. behavioral

2.3. criteria 4 segmentation

2.3.1. substantially

2.3.2. identify & measurable

2.3.3. acessible

2.3.4. responsiveness

3. TARGETING

3.1. evaluate market attractiveness n select which segment to enter

3.2. targeting strategy

3.2.1. undifferentiated

3.2.1.1. advantage

3.2.2. multisegmented

3.2.2.1. advantage

3.2.2.2. disadvantage

3.2.3. concentrated

3.2.3.1. advantage

3.2.3.2. disadvantage