1. Facebook
1.1. TOF IB
1.1.1. Frequent Travelers
1.1.1.1. **Interests**: Adventure travel, First class travel, Travel + Leisure or Travel, **Behaviours**: Frequent travellers or Frequent international travellers **Age**: 25-60 **BIFURCATION**: Fb & Insta **Excluded**: IOS Audience
1.1.2. IOS Users
1.1.2.1. **Gender**: Female, **Age**: 22-60, **Behaviours**: Facebook access (OS): Mac OS X, Facebook access (mobile): Apple (iOS) devices, Owns: iPad Mini 2, Owns: iPad Air, Facebook access (browser): Safari, Owns: iPad Air 2, Owns: iPad Mini 3, Facebook access (mobile): iPhone 8, Facebook access (mobile): iPhone 8 Plus, Facebook access (mobile): iPhone X, Facebook access (mobile): iPhone XS, Facebook access (mobile): iPhone XS Max or Facebook access (mobile): iPhone XR **NARROWED DOWN TO:** Jewellery **BIFURCATION**: Fb & Insta
1.1.3. Expensive Taste
1.1.3.1. **Gender**: Female **Age**:22-60 Interests: Expensive Taste, Business class, Luxury Resorts, High-net-worth individual or Luxury goods **Narrowed Down To**: Fashion Accessories **BIFURCATION**: Fb & Insta **Excluded**: IOS Audience
1.2. TOF Lookalike
1.2.1. 0-2% LAL (2 or more purchases + 12k)
1.2.1.1. **Age**: 22 - 60 **Gender**: Women **Detailed targeting**: Interests: Jewellery **Custom Aud**:Lookalike (IN, 1%) - Isharya Leads 12k Lookalike (IN, 2%) - Isharya PP Two or more orders **Excluded**: Lookalike (IN, 2% to 4%) - Isharya PP Two or more orders
1.3. TOF IB 2
1.3.1. Magazines
1.3.1.1. **Age**: 22 - 60 **Gender**: Women **Detailed targeting**: Interests: Cosmopolitan (magazine), InStyle, Vanity Fair (magazine), Esquire (magazine), W (magazine), Elle (magazine), Glamour (magazine), Allure (magazine), Vogue (magazine), Stylist (magazine) or Fashion (magazine) **Narrowed Down To**: Expensive Taste
1.3.2. Club Members
1.3.2.1. **People who match**: Interests: Marriott Vacation Club, Yacht club, Disney Vacation Club Member's, Vw Polo Club, Real estate investment club or Golf club **And must also match**: Behaviours: Engaged shoppers **Exclude**: Interests: Adventure travel, Expensive Taste, First class travel, Fashion accessories, Business class, Luxury Resorts or High-net-worth individual, Behaviours: Frequent travellers or Frequent international travellers
1.3.3. Hotels
1.3.3.1. **People who match**: Interests: Taj Hotels Resorts and Palaces, Four Seasons Hotels and Resorts, ITC Hotels, Mandarin Oriental Hotel Group, Radisson Hotels, Hyatt, Ritz-Carlton Hotel Company, Hilton Hotels & Resorts or Marriott Hotels & Resorts **And must also match**: Interests: Style & Fashion **Exclude**: Interests: Expensive Taste, Business class, Luxury Resorts or High-net-worth individual
1.3.4. Gifting & Occasions (MEN)
1.3.4.1. **Age**: 25-60 **Gender**: Male **People **who match: Interests: Wedding anniversary, Behaviours: Anniversary (within 61-90 days), Relationship Status: In a relationship, Life Event: Anniversary within 30 days, Anniversary within 31-60 days, Friends of women with a birthday in 7-30 days or Friends of women with a birthday in 0-7 days **And must also match**: Interests: Expensive Taste or Gift
1.4. Middle of the Funnel
1.4.1. DM_EngagedStack180D
1.4.1.1. **Age**: 25 - 60 **Gender**: Women **Detailed targeting**: Interests: Fashion accessories **Custom Audience**: DM_FbEngaged_180D_22Apr DM_VV_180D_23March DM_WV_180D_22April DM_InstaEngaged_180D_22Apr **BIFURCATION**: Fb & Insta
1.5. Bottom of the Funnel
1.5.1. DM_BOF_Custom_12k SunkissedCatalogue
1.5.1.1. **Age**: 22 - 60 **Gender**: Women **Custom Audience**: Isharya Leads 12k **Product Set**: Sunkissed Edit
1.5.2. DM_BOF_VC/A2C_30D
1.5.2.1. Viewed or added to cart but not purchased : LAST 30 Days + Isharya PP 2 or more orders **Product Set**: In stock
2. Google
2.1. Search
2.1.1. DM_Isharya_Brand_Exact_Search_IND
2.1.2. DM_Search_Competitors_25May
2.2. Shopping
2.2.1. DM_Shopping_19May2022
2.2.2. Performance Max
2.2.2.1. Need YT vid link & landscape imgs of new collection