Ad Agency 2010

Andere

Cliff Shaluta

Volg

Revenue from mass media advertising continues to decline as advertisers push into digital. While it's not clear how the story ends, it's clear that many ad agencies will need to develop new revenue models.

Laten we beginnen. Het is Gratis

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Vergelijkbare mind mappen Overzicht van map

Ad Agency 2010 Door Cliff Shaluta Mind Map: Ad Agency 2010

1. Media

1.1. Conventional media

1.2. Digital Media

1.2.1. Web

1.2.2. Cell

1.3. Social Media

1.4. Web Analytics

2. Content

2.1. Print

2.2. Digital

2.3. Video

2.3.1. TV

2.3.2. Web

2.3.3. Cell

3. Traffic/Logistics/Billing

4. Planning & Engagement

4.1. Planners service agency clients and develop consumer engagement strategies utilizing conventional media and social media tools. This can include PR as well as more traditional ad planning.

5. Research + Evaluation

5.1. Traditional Research

5.2. Cloud Communities

5.2.1. online research communities

5.3. Conversation Search

5.3.1. Free Tools

5.3.1.1. ex. icerocket.com

5.3.2. Paid Tools

5.3.2.1. ex. Radian6.com

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