How To Maximize Deliverability For Cold Email

1. Continuously get new domains (2-3 new domains a month)

2. Avoid spam trigger words

2.1. Look up: List of 750 spam words

3. Set up SPF, DKIM, DMARC in DNS Settings

4. Clean & Verify Lead Lists

4.1. Minimizes bounces

5. Inbox rotation

6. If you have a signature keep it simple (no images or too many links)

7. If you want to track open rates set up your own custom tracking domain

8. Warm custom tracking domain

9. Turn off badly performing inboxes

10. Plain Text Mode

10.1. No open or click tracking pixel

11. Avoid media in first email

11.1. Video

11.2. Images

11.3. GIFs

12. Switch up your copy regularly

12.1. Keep content reputation high and avoid fingerprinting

13. AZ testing & Copy rotation

14. Be patient with warmup (2-3 weeks)

15. Turn off bad performing campaigns asap

16. Ideally be in a warmup pool that can do read emulation

17. Spintax

17.1. {{RANDOM | Hello | Hi | Greetings!}}

17.2. Have multiple spintax sections inside of one email

18. 3-5 users/inboxes max per domain

19. Do frequent deliverability checks with Glockapps.com