1. Strength & Weakness
1.1. New Market
1.1.1. Strong Position
1.1.2. Competitive advantage
1.2. Convenience to the users
1.2.1. Functional & recreational app
1.2.2. University's new events
1.2.3. Smart phone widely use
1.3. PESTLE
1.3.1. Technology aspects
1.3.2. Unstable connection of internet
1.3.3. Lack of application programming knowledge,
1.4. Target Market
1.4.1. Staff as target,but not enough feature
1.4.2. Limited target
1.4.3. Survey and questionaires
1.5. Operational Plan Sector
1.5.1. Delivery of app,reasonable assumptions
1.5.2. One very special feature
1.6. Financial Plan Sector
1.6.1. Assumptions can be more detailed
2. SWOT analysis & Competitor analysis
3. Suggestions & Feedback
3.1. Keep the information up-to-date
3.2. Analyze how to overcome technology disadvantages
3.3. Surveys and Questionnaires
3.4. Logic connection between each different sector
4. THANKS
5. Electornic diary
6. Discounts at MQ
7. Campus Map
8. GPA Calculator
9. Textbook Exchange
10. Quick timetable
11. RSS Feed
12. Communication between students/staff and University
13. Based on different system
14. Summary of MQU Business Plan
14.1. About MQU
14.1.1. Benefit their students and staffs
14.1.2. Reducing the existing problem
14.1.3. Integrating their needs
14.2. Provide: “up-to-date” to the latest news
14.3. The features of MQU
14.4. Marketing plan
14.4.1. SWOT
14.4.2. 4Ps
14.4.3. Target Market
14.4.3.1. Current staff & students
14.4.3.2. Young adults, 18-26 years old
14.4.3.3. Market size: 39,000
14.4.4. Competition
14.5. Operation Plan
14.5.1. Risk Manager
14.5.2. Organisational chart
14.5.3. Valuse Chain
14.5.4. Continual Innovation
14.5.4.1. Book Exchange
14.5.4.2. Campus Map
14.5.5. Delivery of Apps
14.5.5.1. Mq.edu.au Website
14.5.5.2. Students Email
14.5.5.3. App store, Play store
14.5.5.4. Lectures
14.5.5.5. Social network
14.5.5.6. Promotional discount
14.6. Financial Plan
14.6.1. Balance sheet
14.6.2. Income statement
14.6.3. Cash flow statement