1. Technical Solution
1.1. Technology to use
1.1.1. Kentico
1.1.2. Node JS
1.1.3. Vast?
1.2. Hosting + CDN + data backup
1.2.1. Kentico Cloud + Heroku + CloudFlare
1.3. Publishing and approach to use of evergreen content across our entire digital platform (CMS hub)
1.3.1. Headless CMS
1.4. Connection to CRM (recommend)
1.4.1. Salesforce + Advendio
1.4.2. Hubspot
1.5. SEO solutions (your approach from technical perspective, such as page speed, loading time, html)
1.5.1. Žádné články nesmí zmizet z webu (kompletní archiv)
1.5.2. Školení pro tým Vogue pro on-page faktory (ALT pro obrázky, keywords a sémantika ...)
1.5.3. Tagovací systém a prolinkování stránek
1.5.3.1. Google Tag Manager
1.5.4. Kdo to vyplní do prezky:
1.5.4.1. Von (technické)
1.5.4.2. Petr
1.5.4.2.1. Zuzka
1.6. Usability (browser and device responsiveness)
1.6.1. Rychlost
1.6.1.1. Google PageSpeed
1.6.1.2. AMP
1.6.2. Mobile
1.6.2.1. App není problém
1.6.2.1.1. Magazín
1.6.2.1.2. Voice Search
1.6.2.1.3. RewardStyle/LikeToKnowIt
1.7. Opengraph
1.7.1. OG tags yes
1.8. Ads management system (private) elaborate on admin approach + data flow (reporting and integration with other data sources as GA + CRM)
1.8.1. Doplní do prezky Petr
1.9. Integration of 3rd party email marketing solution
1.9.1. Mailchimp
1.10. E-commerce solution and payment solution (Or local 3rd party recommendation as Digital River or Paygateway, but covering security, governance and tax-related process)
1.10.1. MyVogue ve 2. fázi
1.10.2. GoPay
1.10.2.1. Předplatné
1.10.2.2. Eventy
1.10.2.3. Přizpůsobené zemím
1.10.2.4. Spousta možností platebních metod
1.11. Social Media - your view on integration with web - you don't need to provide strategy
1.11.1. Klára
1.12. Usability of the source code (What testing you provide?)
1.12.1. Von nahodí zkratky.
1.13. Wires protection and security
1.13.1. Von
1.14. Analytics
1.14.1. GA
1.14.1.1. Advertising: DoubleClick for Publishers se objeví v GA
1.14.1.2. E-commerce
1.14.2. Socialbakers
1.14.3. Ads Performance data for Advertisers (secured section)
2. Legal
2.1. Delivery terms
2.2. Ownership of the code, content, lost warranty (code integrity)
2.3. SLA and Maintenance
2.4. When our final decision needs to be taken to meet hard deadline
3. Web transfer
3.1. How do you handover the web to the client?
3.2. Terms and conditions
4. Ad formats
4.1. Traditional
4.2. Inovative
4.2.1. Shoppable tags on photos (rewardStyle https://www.liketoknow.it/)
4.2.2. Shoppable keywords (Medium)