Sample SWOT Analysis

1. Strengths: click on note for explanation

1.1. We have excellent employees who are well trained, customer oriented and efficient.

1.2. Our brand and reputation in our markets is strong. We are recognized as being professional, reliable and quality-driven.

2. Opportunities: click on note for explanation

2.1. Partnerships or alliances with other businesses – growing the business by partnering on specific work

2.2. Opportunity for growth in new locations

3. Weaknesses: click on note for explanation

3.1. We need to build stronger relationships with our Top 5 Customers.

3.2. We are not the low-cost or low-price supplier in the market.

4. Threats: click on note for explanation

4.1. Impact of global economy on local business

4.2. The US/Canadian dollar exchange rate fluctuations can impact our business.