1. Marketing of technology
1.1. Digital marketing
1.1.1. Content marketing
1.1.2. Paid search
1.1.3. Search engine marketing
1.1.4. Social media
1.1.5. Email marketing
1.1.6. SEO
1.1.7. Affiliate marketing
1.2. Definition of digital marketing
1.2.1. Strategy
1.2.2. Planning and publishing
1.2.3. Listening and engagement
1.2.4. Analytics and reporting
1.2.5. Advertising
1.3. Five principles for building tech marketing strategies
1.3.1. Strategy-driven Innovation Spend
1.3.2. Viable Business Models
1.3.3. Open Innovation Models
1.3.4. Human Experience
1.3.5. Technology-driven Innovatio
1.4. Technology Marketing
1.4.1. Healthy Technology
1.4.2. AI & Robotics
1.4.3. Dark web and chatbots
1.4.4. Mobile & social
1.4.5. In-store Technology
1.4.6. Legacy Technology
2. Information technology management
2.1. IT mangemen
2.1.1. Comprehensive information & visibility
2.1.2. Risk impact & analysis
2.1.3. Simplified workflows & enterprise management
2.1.4. Technology-business alignment
2.1.5. Resource optimization & flexibilit
2.2. Information and technology management
2.2.1. People
2.2.2. Software
2.2.3. Hardware
2.2.4. Data
2.2.5. Network
2.3. Digital strategies for insight
2.3.1. Brand positioning
2.3.2. User groups & behavior
2.3.3. Competition analysis
2.3.4. Content strategy
2.3.5. Cloud computing
2.3.6. Viral marketing
2.3.7. SEO/SEM/SMO
2.4. Information technology for management
2.4.1. Managing business and IT strategy
2.4.1.1. CEO & CIO
2.4.2. Managing applications development and technology
2.4.2.1. CIO & CTO
2.4.3. Managing the IT Organization and Infrastructure
2.4.3.1. CIO & IT managers
2.5. Information technology management : a knowledge based perspective
2.5.1. Descovery
2.5.2. Capture
2.5.3. Index
2.5.4. Assess
2.5.5. Distribute
3. Introduction to technology management
3.1. Technology management
3.1.1. IT Project Manager
3.1.2. IT System Development & Operations Manager
3.1.3. Software Project Manager
3.1.4. People Management Supervisor
3.1.5. Technology & Technical Services Manager
3.1.6. Developer Support Manager
3.2. The internet management Handbook
3.2.1. High speed reporting
3.2.2. Complete process control
3.2.3. Explosion of valuable data
3.2.4. Deep data analysis
3.2.5. Strict ethical and legal implications
3.2.6. Higher exemptions
3.3. Examining the relevance of T-CRM
3.3.1. Business analysis
3.3.2. Sales
3.3.3. Marketing strategy
3.3.4. Customer service
3.3.5. Finance solutions
4. Information technology
4.1. A Beginners Guide to the World of IT
4.1.1. Internet
4.1.2. Data
4.1.3. Hardware
4.1.4. Research
4.1.5. Cloud coomputing
4.1.6. Computers
4.1.7. Security
4.1.8. Application
4.1.9. Network
4.1.10. Software
4.1.11. Multimedia
4.2. Information technology “considerations “
4.2.1. Conduct hardware inventory
4.2.2. Manage software assets
4.2.3. Manage data assets
4.2.4. Practice risk management
4.2.5. Disaster recovery and business continuity
4.2.6. Deploy cloud strategy
4.2.7. Use live optics
4.2.8. Practice business intelligence
4.2.9. Refresh your phone system
4.3. Information Technology Act 2000
4.3.1. Introduction & definition
4.3.2. Digital signatures and Certificates
4.3.3. E-commerce & E-Governance
4.3.4. Duties of Subscriber
4.3.5. Penalties and adjudication
4.3.6. Cyber Crime
4.3.7. Amendments to the act
4.4. IT sales
4.4.1. Prospect
4.4.2. Approach
4.4.3. Qualify
4.4.4. Pitch
4.4.5. Handle objections
4.4.6. Close the deal
4.4.7. Close the sales cycle
4.4.8. Prospect