A Web Presence That Works Day & NightDoor Dave Rothacker
1. Created by Dave Rothacker for Service Nation Alliance members.
2. Primary purpose of a website is to act as a hub to connect all of your marketing communication, education & other outposts where you participate & create awareness online.
3. Building your total online presence
3.1. Listening station
3.2. Content as Hub
3.3. Pushing out Assets
3.4. Facilitating community
4. Balancing social media pg 106-108
4.1. StumbleUpon
4.2. Round-up
4.3. Reader to TwitterFeed
4.4. RSS to HTML
4.5. Blog to Fan Page
5. Search engine optimization tips
5.1. Keywords
5.2. Title tags
5.3. Links to your site
5.4. Anchor text hyperlinks
5.5. Use heading tags
5.6. Create site maps
6. False assumptions about online marketing success
6.1. An attractive website is an effective website
6.2. I know what my customers search
6.3. People will go to my contact page to find me
6.4. No one reads blogs
6.5. People will find my site by searching for it
6.6. Traffic is the key
6.7. People will come back because they like my site
