YOUTUBE TIPS

1. 6. SEO Optimization strategies for YouTube

1.1. YouTube video title SEO

1.2. Write effective video descriptions

1.3. Tag your video effectively

1.4. Select the right video category and add a location

1.5. Caption all your videos; add the transcript to the description

1.6. Create a custom video thumbnail (or choose the best default option)

1.7. Add video chapter to guide viewers and keep them engaged

2. 7. Increasing views on your YouTube videos

2.1. 7.1 Leverage other social media to increase reach

2.2. 7.2 Keep engagement ticking over in between uploads with Community Tab and Stories

3. 8. YouTube shorts: short-form video strategy and best Practices

3.1. YouTube Shorts Best Practices

3.1.1. Create playlists and sections to group and feature great content

3.1.2. Embed a YouTube Subscribe widget on your blog or website

3.1.3. Manage comments effectively

4. 9. Paid Advertising On YouTube

4.1. Setting up YouTube Ads

4.2. Choosing a YouTube ad type

4.3. YouTube ads tips for success

4.4. Tracking the progress of YouTube ads

5. 1. The Core Foundations of a YouTube Video Marketing Strategy

5.1. Decide what you want to create, who you want to target, and what you goal is

5.1.1. Best practices for targeting your audience be consistent-whatever that you means to you make your videos shareable

5.1.2. Build a fanbase of loyal subscribers

6. 2. YouTube Channel Optimization

6.1. Set (or add) your Youtube Handle

6.2. Create an engaging YouTube profile and description

6.3. Fill out your Channel Keywords

6.4. Brand your YouTube channel effectively

6.5. Create a trailer for you YouTube channel

7. 3. YouTube Marketing and Content Strategy

7.1. Help content

7.1.1. refers to the type of things that you target audience is actively searching for regarding your brand or industry

7.2. Hub content

7.2.1. refers to videos that are published less frequently,and it's the kind of content that gives your audience fresh perspective

7.3. Hero content

7.3.1. Hero content is that which you want to find to a large and broad audience

8. 4. YouTube Video Ideas for Business

8.1. Interview experts at trade shows

8.2. Record product demos and reviews

8.3. Show viewers around; upload presentations and talks

8.4. Ask your audience to review and promote your products

8.5. Ask and answer questions for your audience

8.6. Announcement and community service

8.7. News and views- be timely and topical

8.8. Collaborate with your peers

8.9. Convert podcasts into YouTube videos

9. 5. Further considerations for optimizing YouTube videos

9.1. Focus on quality,edit well, and grab FREE YouTube Music

9.2. Hook viewers with a teaser or intrique

9.3. Feature calls to action within your videos,build an interactive End Screen

9.4. Experiment with YouTube cards-the evolution of annotations

9.5. Add a branding watermark to your videos

9.6. Consider video series’ to increase watch time