Acquire 20,000 new users
Door Tanakorn Srianuchart
1. Growing organic customer orders using digital mkt and paid ads
1.1. Collaborate with MKT team to optimize website and content to rank higher in SEO.
1.2. Using KOLs/testimonial and referra bonus to promote through social media (FB, IG, Tiktok and etc.)
1.3. Always-on educational channel
2. Building competitive moats through exclusivity
2.1. Exclusive benefit (tiering / bundle discount, free item, cross-selling package, MakroProBusiness)
2.2. Offline events & activities (roadshow in upcountry, co-campaign with offline Makro stores)
2.3. Media bartering
3. enabling sales team for greater effectiveness
3.1. Improve sales productivity
3.2. Restructuring the on-ground team and reassigning targets based on lead segmentation
3.3. Develop sales materials (pitch deck, call script, FAQs and etc.)
3.4. Expanding market in other cites (Tier-2, 3)
3.5. A/B testing on sales's incentive
4. Seamless order experiences for new customers
4.1. Create channel for feedback Loops from new users to understand their experience
4.2. Set up an inbound telesales support for new user incubation
4.2.1. Virtual shopping