1. Email marketing
1.1. AR messages
1.2. Enewsletters
1.3. Brocadcast messages
2. List Building
2.1. Ethical bribe
2.2. Focus on first 5 messages
2.3. 90% content/ 10% sales
2.4. Segment lists
3. Receive emails
3.1. Processing emails received
3.2. Getting them to the right people
3.3. Creating best responses
4. Customer support
4.1. Manage every touch with client
4.2. Give CS folks incentives
4.3. Amazon looks for CS fanatics
5. Show how to optimize
5.1. Document sales funnel
5.2. Traffic
5.2.1. PPC
5.2.2. SEO
5.2.3. Direct mail
5.3. Landing pages
5.3.1. Copy
5.3.2. Opt-ins
5.3.3. Calls to action
5.3.4. Videos
5.4. Nurturing
5.4.1. Emails
5.4.2. Webinars
5.5. Phone calls
5.5.1. Phone script
5.5.2. Appointment
5.6. Proposals
5.7. Closing
5.8. Stick
5.9. Backend
5.10. Referrals
5.11. Other
5.11.1. Enewsletters
5.11.2. Meta descriptions
5.11.3. Magazine ads
5.11.4. Webinars
5.11.5. Audios
5.11.6. Cold calling
6. Testimonials
6.1. Request them periodically
6.2. Request per product sold
6.3. Can disguise in form of survey
7. Stick campaign
7.1. Start with first email after purchase
7.2. Carry it through at least through refund period
7.3. Get them to consume/ enjoy benefits of product /service
7.4. Testimonials
7.5. Case studies
8. Retention
8.1. Pre-scheduled bonuses over time
8.2. Unexpected bonuses
8.3. Regular communications - Dream 100 style
9. Backend
9.1. Your products
9.2. Affiliate products
9.3. Licensed products
9.4. Bulk purchased products
9.5. Dropshipped from wholesaler products
10. Referrals
10.1. Ask for them
10.2. Give them incentives
10.3. Give them a "deal" they can offer those they refer
10.4. Tracking
10.5. More than one program
10.6. Provide info they can pass along to referee
10.6.1. Writesups
10.6.2. White papers
10.6.3. Case studies
10.6.4. Newsletter articles
10.6.5. Blog posts
10.6.6. Infographics
10.6.7. Videos
11. Continual optimization
11.1. Identify biggest targets for improvement
11.2. Optimize whole sales funnel
11.3. Test and tracking
11.4. Online and offline
12. Free Traffic
12.1. Target: Site pages / blog posts
12.2. Offline
12.3. Online
12.3.1. Social media
13. Paid Traffic
13.1. Target: Landing Pages
13.2. Offline
13.3. Online
13.3.1. Social media ads
14. Landing pages
14.1. Most wanted outcome
14.1.1. Capture Opt-in
14.1.2. Have them call you
14.1.3. Buy something immediately
14.1.4. Drive them to a webinar
14.1.5. Drive them to another page
14.1.6. Drive them to affiliate offer
14.1.7. Have them come to your location
14.1.8. Have them take the next step
15. Blog posts
15.1. Goals
15.1.1. Have them know, like and trust you
15.1.2. Move them along sales funnel
15.1.3. Optin
15.1.4. Call office
15.1.5. Watch a video
15.1.6. Move them along the funnel
16. Lead nurturing
16.1. Move them along the funnuel
17. Receive phone calls
17.1. Scripts
17.1.1. New customer
17.1.2. Existing customer
17.1.3. Other calls
18. Overall Plan
18.1. Ideal client
18.2. Long term goals
18.3. Hook
18.4. Offer
18.5. Product / service line plan
18.6. Value of customer
18.6.1. Initial purchase
18.6.2. 1st year value
18.6.3. Live time value
18.6.4. Value = Profits
18.6.5. Fixed versus variable costs