1. Core Strategy
1.1. Hero Film: "Invest in India’s Digital Growth Story"
1.2. Primary Audience: GenZ, Millennials (Passion-led, Digital-first)
1.3. Approach: Funnel-based, Video-first, Platform-native storytelling
1.4. Content Goal: Build Trust → Educate → Convert → Retain
2. Distribution & Format Design
2.1. Platforms
2.1.1. YouTube – Long-form explainers, monthly updates, micro-series
2.1.2. Instagram – Reels, carousels, story series, collabs
2.1.3. WhatsApp – Demo flows, updates, referral videos
2.1.4. Google/Meta – Retargeting ads, short CTAs, bumper DVCs
2.1.5. TATA MF App – Embedded videos, performance clips
2.2. Video Types
2.2.1. Short Form: 15–30s
2.2.2. Mid Form: 45s–120s
2.2.3. Long Form: 2–5 mins
2.2.4. Series: Episodic, 1.5–3 mins per ep
3. Content Funnel
3.1. Awareness
3.1.1. Reels/Shorts (15–30s)
3.1.1.1. "Why Digital India is the Future" hook
3.1.1.2. Myth buster: "Too late to invest in tech?"
3.1.1.3. #Hashtag Reels: #TechKaTimeHai #₹500SIPChallenge
3.1.2. Creator-led Native Videos
3.1.2.1. Startup founder explains why they invest in digital India
3.1.2.2. Finfluencer takes on: "1 Minute Mutual Fund Logic"
3.1.3. Motion Graphic Explainers
3.1.3.1. Infographic video: Rise of UPI, 5G, AI – backed by the fund
3.1.3.2. Vernacular Burst
3.1.3.2.1. "Tech se badlega Bharat" (15s per region)
3.1.4. DVC /Video Cutdowns
3.1.4.1. 30s, 20s, 6s for Meta, YouTube, ShareChat
3.2. Consideration
3.2.1. YouTube Explainer Series (2–4 mins each)
3.2.1.1. Episode 1: “What is the Digital India Fund?”
3.2.1.2. Episode 2: “Is Tech Investment Risky or Strategic?”
3.2.1.3. Episode 3: “How to Invest via SIP – Step-by-Step”
3.2.2. Carousel Video Hybrids
3.2.2.1. Sector allocation | Fund vs Nifty | SIP Calculator Slides
3.2.3. GenZ/Millennial POV Videos
3.2.3.1. Why I’m investing in tech for my side hustle/future
3.2.3.2. “Passive wealth while I build my passion”
3.2.4. Webinar Edits + Snippets
3.2.4.1. Clips from Fund Manager Q&A
3.2.5. PDF/Slides
3.2.5.1. Visual Guide: Digital India Fund in 5 Panels
3.3. Action
3.3.1. App Walkthroughs (30s)
3.3.1.1. Start SIP in 3 taps – Demo with overlay CTA
3.3.2. Google Video Retargeting
3.3.2.1. “You searched SIP? Try Digital India Fund”
3.3.2.2. Micro-CTAs (WhatsApp/Email)
3.3.2.2.1. “Tap here to invest ₹500 now”
3.3.3. Testimonial Shorts (UGC Style)
3.3.3.1. New investors talk about why they picked this fund
3.3.4. GenZ Creator Challenge CTA
3.3.4.1. “Start with ₹500, share your plan” (User-generated challenge)
3.4. Loyalty
3.4.1. Micro-Series (Storytelling)
3.4.1.1. Series: “Where’s My Money Going?” (1.5–2 min per ep)
3.4.1.2. Behind the Tech: Companies your money supports
3.4.2. YT Playlist: Performance Trackers
3.4.2.1. Animated 60s monthly update
3.4.3. CRM Video Templates
3.4.3.1. 6-month SIP story recap
3.4.3.2. “Your SIP beat inflation by X%” reel
3.4.4. WhatsApp Journey Clips
3.4.4.1. Smart nudges: “Try top-up ₹100 this month”
3.4.5. Referral Video
3.4.5.1. “Got returns? Gift a SIP to your sibling”