Ways to Use Social Media

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Ways to Use Social Media Door Mind Map: Ways to Use Social Media

1. Sales/Marketing

1.1. Links (Blogs, Facebook, etc...)

1.2. Product Information

1.3. Product Announcement

2. Service

2.1. Customer Service

2.2. Technical Support

2.3. Billing

2.4. Feedback

2.5. Crisis Management

3. Notifications

3.1. Events (Hosted/Invite)

3.2. Calendar/Schedule

3.3. Reminders

3.4. Updates/Changes

4. PR

4.1. News

4.2. Crisis Management

4.3. Media (Photos/Videos)

5. Topics/Issues

5.1. Industry Info

5.2. Perspectives

5.3. Opinions

5.4. Brand-related

5.5. Thought Leadership

5.6. Recommendations

6. Promotion

6.1. Product Launch

6.2. Live Updates

6.3. Giveaways/Contests/Sweepstakes

6.4. Coupons/Discounts

6.5. Sponsorship/Donations

7. Recruitment

7.1. Employees

7.2. Vendors

7.3. Volunteers

7.4. Contractors

7.5. Consumers

8. Educational

8.1. Webinars

8.2. Conferences

8.3. Tips/Tricks

8.4. Articles

8.5. Question/Answer

8.6. Research

9. Social

9.1. Support Group

9.2. Forums

9.3. Comments

10. Research

10.1. Consumer Sentiment

10.2. Consumer Needs

10.3. Market Research

10.3.1. Competition

10.3.2. Jargon Trends

10.3.3. Brand Audit