1. 5-Whys Tool
1.1. Top Prob 1
1.1.1. Q: Why? A: Reason 1
1.1.1.1. Q: Why? A: Reason 2
1.1.1.1.1. Q: Why? A: Reason 3
1.2. Top Prob 2
1.2.1. Q: Why? A: Reason 6
1.2.1.1. Q: Why? A: Reason 7
1.2.1.1.1. Q: Why? A: Reason 3
1.3. Etc...
2. Customer Segments
2.1. Early Adopters
2.1.1. Specific Type 1 w/ Demographic
2.1.2. Specific Type 2 w/ Demographic
2.1.3. Specific Type 3 w/ Demographic
2.1.4. Specific Type n w/ Demographic
2.2. Customer Pool
2.2.1. Specific Type A w/ Demographic
2.2.2. Specific Type B w/ Demographic
2.2.3. Specific Type C w/ Demographic
2.2.4. Specific Type D w/ Demographic
2.2.5. Specific Type E w/ Demographic
2.2.6. Specific Type F w/ Demographic
2.3. CUSTOMER VPC Canvas
2.3.1. FEARS
2.3.2. WANTS
2.3.3. NEEDS
2.3.4. SUBSTITUTES
2.3.5. GEORGE
2.3.5.1. Product Users
2.3.5.2. Georges
2.3.5.3. Payers
3. Unfair Advantages
3.1. Unfair Advantage 1
3.2. Unfair Advantage 2
3.3. Unfair Advantage 3
3.4. Our Advantage Brain Storm Pool
3.4.1. Performance Advantage
3.4.2. Duplication Protection
3.4.3. Information Advantages
3.4.4. Single Mindedness
3.4.5. Authority
3.4.6. Team Members
3.4.6.1. Alignment
3.4.7. Not Tangibles
3.4.8. Response Scenarios
4. Problem
4.1. TOP Problems
4.1.1. Top Prob 1
4.1.2. Top Prob 2
4.2. Existing Alternatives
4.2.1. Innovative Customers
4.2.2. Early Adopter Customers
4.2.3. Majority of Customers
4.3. Problem Pool
4.3.1. Problem 1
4.3.2. Problem 2
4.3.3. Problem 3
4.3.4. Etc.
5. Solution
5.1. Root-cause 1
5.1.1. Top Solution
5.1.2. Solution Pool
5.1.2.1. Solution Concept 1
5.1.2.2. Solution Concept 2
5.1.3. Solution Components
5.2. Root-cause 2
6. Key Metrics
6.1. Revenue Metrics
6.1.1. Cash
6.1.2. Net Income
6.1.3. Revenue
6.1.3.1. Gross Margin
6.1.3.2. Contribution Margin
6.2. Milestones
6.2.1. Sales Quotas
6.3. Penetration Metrics
6.3.1. Marketing
6.4. Distribution Metrics
6.5. User Metrics
6.5.1. Top Feature Adoption
6.5.2. Channel Users
6.5.3. User Base
6.6. TSM Metrics
6.6.1. TSM by Channel
6.6.2. TSM by User Base
6.6.3. TSM by Revenue
6.6.4. TSM Churn Rate
6.7. Burn Rate
6.7.1. Conversion Rate
6.7.1.1. Customer Acquisition Payback
6.7.1.2. Funnel Metrics
6.7.1.2.1. Capacity
6.7.1.2.2. Conversion per Stage
6.7.1.2.3. Dropout
6.7.2. Churn Rate
6.7.2.1. SaaS
6.7.3. Break Even
6.8. Financial Summary
6.8.1. Goal Comparison
6.8.2. Salary
6.8.2.1. Revenue per Employee
6.8.3. Package
6.8.3.1. 12 Month Cash Flow/Free Cash Flow
6.8.3.2. Balance Sheet
6.8.3.3. Breakeven Analysis
6.8.3.4. Business Valuation
6.8.3.5. Expected Income Statement
6.8.3.6. Profit and Loss Projection
7. Unique Value Proposition
7.1. High Level Concepts
7.2. Value Proposition Brain Storm Pool
7.3. PRODUCT VPC CANVAS
7.3.1. EXPERIENCE
7.3.2. BENEFITS
7.3.3. FEATURES
8. Cost Structures
8.1. Cost Model
8.2. Initial Costs
8.2.1. Development
8.2.1.1. R&D
8.2.1.2. Acquisitions
8.2.1.3. Space
8.2.1.4. W2/1099's
8.2.2. Web Development
8.2.2.1. Content
8.2.2.2. Visability
8.2.2.2.1. Competitions
8.2.3. Social Promotion
8.2.3.1. Trade-show
8.2.3.2. Travel
8.2.3.3. PR
8.2.3.3.1. Collateral
8.2.3.3.2. Associations
8.2.4. Legal
8.2.4.1. Business
8.2.4.2. Intellectual Property
8.2.4.2.1. Patents
8.2.4.2.2. Copyright
8.2.4.2.3. Trademarks
8.2.5. Distribution
8.3. Operating Costs
8.3.1. Varible Costs
8.3.2. Fixed Costs
8.4. Advertising Costs
8.4.1. Inbound
8.4.2. Outbound
9. Channels
9.1. Inbound
9.1.1. Tools
9.1.2. Media
9.1.2.1. Print
9.1.2.1.1. Books
9.1.2.1.2. Blogs
9.1.2.1.3. White Papers
9.1.2.2. Videos
9.1.2.2.1. vFAQs
9.1.2.2.2. Documentries
9.1.2.2.3. Shorts
9.1.3. Seminars
9.1.3.1. Events
9.2. Outbound
9.2.1. Ads
9.2.1.1. Pay-per-clicks
9.2.1.2. Freemium Tactics
9.2.2. Trade Shows
9.2.2.1. Associations
9.2.3. Cold Calls
9.2.3.1. Lists
9.2.4. Customer Search Model
10. Revenue Streams
10.1. One Time
10.1.1. Product Sales
10.1.2. Registry
10.2. Reoccurring
10.2.1. Ads
10.2.2. Licenses
10.2.2.1. Subscription/Seats
10.2.2.2. Long Term Agreements
10.2.2.3. Joint Ventures
10.2.2.4. Maintenance
10.2.3. Use
10.2.3.1. Transactions
10.2.3.2. Commissions
10.2.3.3. Services
10.3. SaaS
10.3.1. Products
10.3.2. Ecosystem
10.3.3. Advertising
10.3.4. Ancillary
10.3.5. Services
10.3.6. Recurring
10.3.7. Network Effect
10.4. Freemium
10.4.1. User Tactics
10.4.2. Ad-based Tactics
11. Gx:Goals Model
11.1. Corporate Goal
11.1.1. Top Goals
11.1.2. Canidate Goals
11.2. Global Strategy
11.2.1. Top Strategies
11.2.1.1. Disruption Strategy
11.2.1.2. Corporate Persona
11.2.2. Canidate Strategies
11.3. Initiatives
11.3.1. Top Initatives
11.3.1.1. ie. Top Initiative 1
11.3.1.1.1. Lt Metric 1.1
11.3.1.1.2. Lt Metric 1.2
11.3.1.1.3. St Metric 1.3
11.3.1.1.4. V Metric 1.4
11.3.1.2. ie. Top Initiative 2
11.3.1.2.1. Lt Metric 2.1
11.3.1.2.2. St Metric 2.2
11.3.1.2.3. V Metric 2.3
11.3.2. Initiative Pool
11.3.2.1. Development Pool
11.3.2.2. Financial Pool
11.3.2.3. Strategic Pool
11.3.2.4. Brainstorm
11.3.2.4.1. Initiative Concept A
11.3.2.4.2. Initiative Concept B
11.3.2.4.3. Etc...
11.4. Metrics
11.4.1. Short-term Metric
11.4.1.1. STG Milestone
11.4.2. Validating Metric
11.4.2.1. VG Milestone
11.4.3. Long-term Metric
11.4.3.1. LTG Milestone
11.4.4. Qualitative Metric
11.5. Resources
11.5.1. Identified Key Resources
11.5.2. Resource Pool
11.5.2.1. Tech Pool
11.5.2.2. Human Pool
11.5.2.3. Partnerships
11.5.2.4. Financial
11.5.2.5. Etc.
12. Training Videos Lean Canvas
12.1. Product-Market Fit
12.2. Lean-Canvas Pitfalls
12.3. Validating Presumptions
12.4. Value Proposition
12.5. Lean Canvas Walk-thru
13. Lean Goals Example Iterate or Pivot Strategy
13.1. Iteration 1 - Example Biz Concept to MVP
13.1.1. Goal
13.1.1.1. Goal: Craft a Valid Business Model
13.1.2. Strategy:
13.1.2.1. Execute Lean Business Model Generation Modified for Bootstrapping Startups
13.1.2.1.1. V Metric Execute or Pivot Validation
13.1.3. Initiatives
13.1.3.1. i1: Establish v1 Goals, Initiative & Metrics
13.1.3.1.1. V Metric1.1 Validate Goal Initially with Lean Value Proposition Canvas Outcome
13.1.3.2. i2: Select Top Customer Segment
13.1.3.2.1. V Metrics 2.1 Validate Customer Segment
13.1.3.2.2. V Metrics 2.2 Validate TAM, SAM, & SOM
13.1.3.2.3. V Metrics 2.3 Validate Competitors & Existing Alternatives
13.1.3.2.4. i2a Identify Early-adopter Characteristics
13.1.3.3. i3: Investigation Product v. Market
13.1.3.3.1. V Metrics 3.1 Validate Market Hypothesis
13.1.3.3.2. V Metrics 3.2 Validate Market Hypothesis
13.1.3.4. i4: Outline Minimum Viable Solution
13.1.3.4.1. i4a: Investigation Product Due-diligence
13.1.3.5. i5: Craft Value Proposition Statement for Marketing
13.1.3.5.1. V Metrics 5.1 Validate the Value Prop
13.1.3.5.2. i5a: Associate High-level Concepts
13.1.3.6. i6: Map Revenue Plan
13.1.3.6.1. i6a: Identify Channels
13.1.3.6.2. i6b: Outline Cost Structure
13.1.3.6.3. i6c: Select Revenue Streams
13.1.3.6.4. i6d: Summarize ProForma Financials
13.1.3.7. i7: Identify Key Commercial Metrics & Milestones
13.1.3.8. i8: Build Schedule & Execute Minimum Viable Product Plan
13.1.3.8.1. V Metrics 8.1 Integrate Customer Feedback
13.1.3.9. i9: Soft Launch Minimum Viable Product
13.1.3.9.1. V Metrics 9.1 Integrate Customer Feedback
13.1.4. Metrics
13.1.4.1. Validation Metrics
13.1.5. Key Resources
13.1.5.1. Tech Resources
13.1.5.2. Human Resources
13.1.5.3. Partnerships
13.1.5.4. Financial
13.2. Iteration 2:
13.2.1. Goal
13.2.1.1. Goal: Launch MVP
13.2.2. Strategy
13.2.3. Initiatives
13.2.4. Metrics
13.2.5. Key Resources
13.3. Iteration 3:
13.3.1. Goal
13.3.1.1. Goal: Market Penetration Goal
13.3.2. Strategy
13.3.3. Initiatives
13.3.4. Metrics
13.3.5. Key Resources