Task 6: For Millennials, from Argentina and Chile to the rest of the world, adjusted to the new "one brand" approachDoor Pauline Geiss
1. LG3: The macro-environment and how can companies deal with changes in this environment
2. LG4: Factors in the global marketing environment that are important when going global
3. Changing demographic environment
4. economic environment (changes in consumer spending, income distribution)
5. The natural environment (natural resources in certain places)
6. Supply
7. Competitors
8. Publics
9. Political and social environment
10. Which market to enter
11. How to enter the market
12. Deciding on the global marketing program and organisation
13. Definition macro-environment: an environment where a company lives in forces that can shape opportunities and pose threats to a company
14. LG5: Standardized global marketing strategy
15. An international marketing strategy that is used in all of the company's international markets
16. LG1: Marketing environment
17. Definition: The actors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers
18. Marketing is constituted of: the company, suppliers, marketing intermediaries, competitors, publics, customers
19. LG2: demographic environment and millennials
20. Definition of demographic environment: The study of human populations in terms of size, density, location, age, gender, race, occupations and other statistics.
21. Definition of millennials: a person reaching young adulthood around the year 2000 (young, not rich, attractive to the market)
22. Some of these forces are uncontrollable and unforeseeable others can be predicted and handled through skillful management
23. The demographic environment englobes all population in a certain demographic area
