1. People and Recruting
1.1. Recruiting
1.1.1. Retail
1.1.1.1. Apple Specialist
1.1.1.2. Expert
1.1.1.3. Inventory Specialist
1.1.1.4. Business Specialist
1.1.1.5. Business Manager
1.1.1.6. Genius
1.1.1.7. Creative
1.1.1.8. Service Specialist
1.1.1.9. Manager
1.1.1.10. Senior Manager
1.1.1.11. Store Leader
1.1.1.12. Business Leader
1.1.1.13. Market Leader
1.1.1.14. Apple Store Leader Program
1.1.2. Corporate
1.1.2.1. Hardware Engineering
1.1.2.2. Software Engineering
1.1.2.3. Marketing
1.1.2.4. Design
1.1.2.5. Merchandising
1.1.2.6. Product Management
1.1.2.7. Customer Service & Support
1.1.2.8. Administrative
1.1.2.9. Finance
1.1.2.10. Human Resources
1.1.2.11. Information Systems & Technology
1.1.2.12. Legal
1.1.2.13. Real Estate & Development
1.1.2.14. Operations
1.1.2.15. Sales
1.1.2.16. At Home Advisor
1.1.3. Student Programs
1.1.3.1. Internships for Under Grad and Grad students
1.1.3.2. AppleCare College Program
1.1.3.3. Apple Campus Rep
2. Products
2.1. iPhone
2.1.1. iPhone 5S
2.1.2. iPhone 6
2.1.3. iPhone 6S Plus
2.1.4. iPhone 6S
2.2. iPad
2.2.1. iPad Mini 4
2.2.2. iPad Air
2.2.3. iPad Air 2
2.2.4. iPad Pro
2.3. MacBook
2.3.1. MacBook Pro
2.3.2. MacBook Air
2.3.3. MacBook
2.4. iMac
2.4.1. iMac 5K
2.4.2. iMac 21"
2.5. Apple Watch
2.5.1. Apple Watch (2014)
2.6. Apple TV
2.6.1. Apple TV 4th Gen (2015)
2.7. iPod
2.7.1. iPod Touch
2.7.2. iPod Nano
2.7.3. iPod Shuffle
3. Subsidiaries
3.1. Apple Store
3.1.1. Chain of Apple retail stores
3.2. Beats Audio
3.2.1. Brand of headphones and loud speakers
3.3. Meatio
3.3.1. Argumented Reality Company
4. Finance
4.1. Stock
4.1.1. APPL: $116.13
4.2. Special Financing
4.2.1. Pay money over time
4.3. Evaluation
4.3.1. $1 Trillion Dollars
4.4. Total Revenue
4.4.1. $182,795,000
5. Management
5.1. CEO
5.1.1. Past
5.1.1.1. 1977 to 1981 – Michael Scott
5.1.1.1.1. First Apple CEO
5.1.1.1.2. Banned Type Writers
5.1.1.1.3. Fired 40 Employees
5.1.1.2. 1981 to 1983 – Mike Markkula
5.1.1.2.1. Helped market the first two Apple computers
5.1.1.3. 1983 to 1993 – John Sculley
5.1.1.3.1. Former PepsiCo CEO
5.1.1.3.2. Had a lot of disagreements with Steve Jobs
5.1.1.3.3. Ranked 14th worse American CEO of all time
5.1.1.4. 1993 to 1996 – Michael Spindler
5.1.1.4.1. Worked his way up at Apple
5.1.1.4.2. Failed with the Newton and Copeland OS
5.1.1.5. 1996 to 1997 – Gil Amelio
5.1.1.5.1. Helped overturn company's low quality products
5.1.1.5.2. Introduced Mac OS 8
5.1.1.6. 1997 to 2011 – Steve Jobs
5.1.1.6.1. Interim CEO until 2000
5.1.1.6.2. Helped turn around Apple's slump
5.1.1.6.3. Released: Mac OSX, iMac, iPod, iPhone, MacBook Pro, and iPad
5.1.2. Current
5.1.2.1. Tim Cook (2011 - Current)
5.1.2.1.1. He is a workaholic
5.1.2.1.2. Was temporary CEO when Steve Jobs was ill in 2004 and 209
5.1.2.1.3. Very different from Steve Jobs
5.2. Executive Profiles
5.2.1. Angela Ahrendts - Senior Vice President
5.2.2. Eddy Cue -SVP - Internet Software and Services
5.2.3. Craig Federighi - SVP - Software Engineering
5.2.4. Jonathan Ive - Chief Design Officer
5.2.5. Luca Maestri Senior Vice President and Chief Financial Officer
5.2.6. Dan Riccio Senior Vice President Hardware Engineering
5.2.7. Philip W. Schiller Senior Vice President Worldwide Marketing
5.2.8. Bruce Sewell Senior Vice President and General Counsel
5.2.9. Jeff Williams Senior Vice President Operations
5.3. Head Quarters
5.3.1. 1 Infinite Loop
5.4. Production
5.4.1. Designed in California
5.4.2. Assembled in China
6. Marketing
6.1. Philosophy
6.1.1. Ignore the critics
6.1.1.1. Focus on building what they want to build
6.1.2. Turn the Ordinary into Something Beautiful
6.1.2.1. Reinventing the design standards
6.1.3. Justify The Price
6.1.3.1. Build beautiful products for an audience that loves them passionately
6.1.3.2. justify their price with features and benefits that can’t be matched.
6.1.4. Build a Tribe
6.1.4.1. Built one of the most hardcore fan bases of any product and of any time.
6.1.4.2. Serve an elite audience
6.1.5. Become “The Name”
6.1.5.1. Own the market and set the trend for future devices
6.1.6. Enhance the Experience
6.1.6.1. Make sure that the experience doesn’t end at the cash register. They take great care in designing a user experience from browsing to unwrapping.
6.1.7. Improve the world not just margins
6.1.7.1. "We want to leave the world better than we found it" - Apple
6.2. Techniques
6.2.1. Empathy
6.2.1.1. Understand the needs better than others
6.2.2. Focus
6.2.2.1. Eliminate all of the unimportant opportunities
6.2.3. Impute
6.2.3.1. Present the products in a creative and professional manner
6.3. Advertisements
6.3.1. Social Media
6.3.1.1. Twitter
6.3.1.2. Facebook
6.3.1.3. YouTube
6.3.2. T.V Ads
6.3.2.1. Celebrity Endorsements
6.3.3. Newspaper Ads
6.3.3.1. The Wall Street Journal
6.3.3.2. Vouge
6.3.4. Techniques
6.3.4.1. Flaunt new product features during events
6.3.4.2. Show the work that went into making it
6.3.4.3. Tell a story
6.3.4.4. Good customer support
6.3.4.5. Make it a premium product
6.3.4.6. If you don't have it you are missing out
7. History
7.1. Founded
7.1.1. Date
7.1.1.1. Apple Computer was founded on April 1, 1976
7.1.2. Founders
7.1.2.1. Steve Jobs, Ronald Wayne, Steve Wozniak
7.1.3. What will it sell?
7.1.3.1. Computers for everyday homes
8. Services
9. Distribution
9.1. Retail Stores
9.1.1. Best Buy
9.1.2. Walmart
9.1.3. Staples
9.1.4. Apple Store
9.2. Target Audience
9.2.1. Consumer
9.2.1.1. 75% of total sales
9.2.1.2. Emotional buying
9.2.1.3. Highly sensible to purchasing experience
9.2.1.4. Middle/Upper level families
9.2.1.5. Premium high end product
9.2.2. Education
9.2.2.1. Emphasis on simplicity and reliablity
9.2.2.2. Great software
9.2.3. Enterprise
9.2.3.1. Need high integrations and service
9.2.3.2. Require high power computing power
9.3. Online
9.3.1. Apple Online Store
9.3.2. Best Buy
9.3.3. Walmart
9.3.4. Ebay
9.3.5. Amazon
9.3.6. Ali Express
9.4. Delivery
9.4.1. Ships
9.4.1.1. Transport between one country to another
9.4.2. Airplane
9.4.2.1. Transport between one country to another that are farther in distance
9.4.3. Trucks
9.4.3.1. To transport from one city to another
9.4.4. FedEx and UPS
9.4.4.1. Used for home deliveries for customers
10. Competition
10.1. iPhone
10.1.1. Samsung Galaxy S6
10.1.1.1. Better Camera
10.1.1.2. Competitive Pricing
10.1.2. Android
10.1.2.1. Mobile Software
10.1.2.2. Similar to iOS
10.1.2.3. Vulnerable to security hacks
10.1.3. LG G4
10.1.3.1. Faster Processor
10.1.3.2. Better Camera
10.1.4. One Plus Two
10.1.4.1. $300 Cheaper
10.1.4.2. Good Performance
10.2. MacBook Pro / Air
10.2.1. Dell XPX 13
10.2.2. Windows Computer
10.3. Apple Watch
10.3.1. Moto 360
10.4. Apple Tv
10.4.1. Nexus Player
10.5. iPad Pro/ iPad
10.5.1. Microsoft Surface
10.5.2. Samsung Galaxy Tab S