Module 6: Impacting the consumers

1. Do consumers care about CSR?

1.1. * Do consumers take into account CSR in their purchase decisions? *

2. Which barriers to responsible consumption?

2.1. * What are the barriers to responsible consumption? *

2.2. * Summary: Barriers to responsible consumption *

3. The Nestlé case

3.1. Do consumers care about Nestlé’ CSV strategy ?

4. Who are the responsible consumers?

4.1. * Who are the responsible consumers ? *

4.2. * Summary: The profile of the socially responsible consumers*

5. Which drivers for responsible consumption?

5.1. * The 3U Model *

5.2. Potential drivers of responsible consumption