1. Movement/displacement & Barriers
1.1. Wealth
1.1.1. Ability to Pay
1.1.2. More Options
1.2. Food Industry
1.2.1. Fast Food Industry
1.2.2. Junk Food Industry
1.3. Eating Habits
1.3.1. Meat Lover
1.3.2. Junk Food Lover
1.3.3. Sweet Lover
1.4. Success Branding of Food Company
2. Characters
2.1. Individual
2.1.1. Children
2.1.2. Teenager
2.1.3. Adults
2.2. Fast Food Companies
2.2.1. McDonald
2.2.2. KFC
2.2.3. Domino
2.3. Creator
2.3.1. Designer
2.3.1.1. Package Designer
2.3.1.2. Active Designer
2.3.1.3. Experience Designer
2.3.1.4. Interactive Design
2.3.2. Advertisement writter
2.3.3. Photographor
3. Laws and regulations
3.1. Lack of Regulations!!!
4. Emotionals
4.1. Curious
4.2. Cranky
4.3. Dazed
4.4. Confused
4.5. Valueable
5. Identity/Representation
5.1. Logo/Symbol
5.1.1. m=McDonalds
5.2. Slogan/Word Choice
5.2.1. Health Choice
5.2.2. Organic
5.2.3. Less Salt
5.2.4. Less Fat
5.2.5. Sugar Free
6. Assistance
6.1. Marketing
6.1.1. Social Media
6.1.1.1. TV Advertisement
6.1.1.2. Digital Media Advertisement
6.1.1.2.1. Facebook
6.1.1.2.2. Instragram
6.1.2. Technology
6.1.2.1. Print Package
6.1.2.2. Filming Adertisment
6.1.2.3. Photoshop
6.2. Support
6.2.1. Personal Trainer
6.2.2. Dietitian
6.2.3. Nutritionist
6.2.4. Doctors
6.2.5. Healthcare Professional
6.2.6. Psychologist