Content Marketing Strategy

1. Assess the Current Situation

1.1. Vision - Define where are we going

1.2. Goals (Content Focused)

1.3. Content Inventory & Audit

1.4. Google Analytics

1.5. Define the Target Audience

1.6. Brand

1.7. Competitors

2. Ideation

3. Creation

4. Promotion

5. Measurement

6. Tools

6.1. Analytics

6.1.1. Google Analytics

6.1.2. Moz Analytics

6.2. Inventories

6.2.1. Screaming Frog

6.3. Audits

6.3.1. The Content Analysis Tool

6.3.2. Open Site Explorer

6.4. Surveys

6.5. Heat and Scroll Map

6.5.1. CrazyEgg

7. Core strategy - distill the strategy down to one sentence that is memorable and overarching.

8. Themes and messages - describe the central themes and messages that content should express.

9. Content Plan - what channels will be used

9.1. Onsite Content

9.2. Blog

9.3. Offsite Content

10. Governance & Workflow

11. The team: Content strategists, writers, editors, coordinators.