Pizza-DESTEP
Door Virag Sukola
1. Economic
1.1. economic growth
1.1.1. disposable income
1.1.1.1. recession
1.2. cost of capital
1.3. inflation
1.4. exchange rate fluctuation
2. Technological
2.1. special equipment
2.1.1. market specialized oven, to bake the pizza quickly
2.2. linking the services to internet
2.2.1. online order
3. Political
3.1. health care
3.1.1. preparation of food
3.2. tax rate
3.3. employment law
4. attitude of people towards restaurant and food
5. Demographic
5.1. population development
5.1.1. aging of the population
5.1.1.1. more older people than children
5.1.1.1.1. reduction in fast food market, competition between existing chains
5.2. focusing on families
5.2.1. children have a major impact where to eat
6. Social
6.1. respect people who prefer healthy food
6.1.1. who prefer high fat food
7. Ecological
7.1. energy costs
7.2. recycling
7.2.1. environmentalism