1. Water tunnels, opens with flood
2. Marketing
2.1. Appearance
2.2. Website
2.3. Game
2.4. Gaming elements in website to increase customer relation to concrete and cemex
2.5. Branding of Special Concretes
2.6. Sales
2.6.1. Finding a even better way to bring concrete to people. Making the process more and more easy
3. Buildings
3.1. Higher buildings
3.2. basement
3.3. Stackable houses
3.4. Smart Homes/Schools/Offices
3.5. Houses of concrete that sense the weather conditions and spin a little to consume less energy and warm up quickly http://newatlas.com/359-tiny-house-path-architecture/43368/
4. The perception of a Space: it's my coocoon! and i like it!
4.1. For living
4.1.1. Kitchen of concrete
4.1.2. Bathroom of concrete
4.2. For Working
4.2.1. Outside office
4.3. Out of home
4.3.1. very green but artificial. Which needs a good base to work on. --> concrete
4.4. Open
4.5. New space areas like to living mountains
4.6. space areas that adjust themselves
5. Management
5.1. minimizing bureaucracy in Cemex
5.2. trans/inter disciplinary teams
5.3. understanding the importance of marketing
6. Working
6.1. Working @ home
6.2. Greener working spaces
6.3. co-working spaces
7. Time is luxury
7.1. Convenience
7.2. faster pace
7.3. Time saving solutions
7.4. work-life balance
8. Objects made of Concrete
8.1. Watch
8.2. table
8.3. lamps
8.4. artificial trees
8.5. Products that make your day easier
8.6. Bed
8.7. TV screens?
8.8. Chairs
8.9. concrete not as a whole vor an object put as a part of it. a couch is not just wood. its also pillows and stuff
9. Smart Concrete
9.1. Interactive concrete
9.1.1. Using your hand to communicate with the building
9.1.2. Translucent when you need your own time
9.1.3. Concrete is going to stab you when you do not obey
9.1.4. Bringing you things when you need it
9.1.5. Chairs are change shape to make it more comfortable
9.2. Concrete that light up. It would take the place of lamps in the home of the future
9.3. Concrete can sense what the human needs right now.
10. People
10.1. less Consumerism
10.2. want Experience
10.3. connectivity
11. Value > Price
11.1. How to increase value?
12. New Generations
12.1. more flexible
12.2. Urban creatives (freelancers)
12.3. Prefer experiences over material products
12.4. Want to travel more
12.4.1. Traveling
12.5. Brand awareness
12.6. Don´t want children
12.6.1. want pets instead
12.7. Concious shopping
12.8. openness of identity
12.9. Education
13. Living
13.1. People living closer together
13.2. More divide work-living relations
13.3. Stackable Living
13.4. Smaller but more efficient spaces
13.5. Reconfigurable Spaces
13.6. More living in large groups
14. Energy
14.1. Generating green energy
14.2. More nuclear energy
14.3. solar energy
14.4. Energy producing buildings
14.5. Energy neutral living and working
15. Transportation
15.1. New ways of transportation
15.2. Teleportation
15.3. Personal flying
15.4. Less working traveling
15.5. Travelling through the earth!!!!
15.6. Transportation
16. Constructions
16.1. Outside constructions
16.1.1. Constructions with nature
16.1.2. underground constructions as a base for every other construction.
16.1.3. New roads for new transportation
16.2. Inside constuctions
17. Social change
17.1. Shelters for people in need
17.2. Objects for cooking or essentials that are longer lasting
18. Concrete
18.1. Floating concrete
18.2. Radiation retaining walls, for hospitals
18.2.1. Radiation absorption walls for nuclear plants
18.3. Translucent Concrete
18.4. Flexible concrete that adjusts to temperature and age
18.5. Flexible concrete
18.6. Polished Concrete
18.7. Liquid concrete
19. food
20. Local food
20.1. Local produce
20.2. Sustainable packaging
20.3. Recycled materials
20.4. Less stress
20.5. More green
20.6. Vertical gardens
21. Technology
21.1. 3 D printing concrete
21.2. drones
21.3. vr machine or tool to play "architect" and plan a house with cemex concrete. Could fix an estimated price automatically.
21.4. VR/AR
21.4.1. 360 degrees photos
21.5. AI
21.6. IOT
22. 3D printing
22.1. Printing your own food
22.2. Print your home
22.3. Print your own home products
22.4. Print decorative element on the wall
23. Sustainability
23.1. concrete things for plants to grow well on houses or in apartments --> urban gardening
23.1.1. self sustainability