1. Sales
1.1. Fleet
1.1.1. Large companies
1.1.2. Require many vehicles in corporate setting
1.2. Business
1.2.1. Small business owner
1.2.2. Vehicle needs to small to be large scale
1.3. Retail
1.3.1. Personal Use
2. Marketing
2.1. Advertising
2.1.1. Outside your local market
2.1.2. In your area of business
2.2. Word of Mouth
2.2.1. Loyal customers talk praises
2.2.2. Family and friends
3. Training
3.1. Online Courses
3.1.1. Website dedicated to training
3.1.2. Sets reminders of upcoming training
3.2. Videos
3.2.1. In training rooms
3.2.2. In conference rooms
3.3. On the job
3.3.1. Comes with work experience
3.3.2. Advice sought out by co-workers
4. Product Knowledge
4.1. What is being sold?
4.1.1. Product benefits
4.1.2. Features and Uses
4.1.3. Customer appeal
4.2. What does it offer?
4.2.1. Differences in other makes/models
4.2.2. Does it make sense to customer?
4.2.3. Why should they buy your product?
4.3. Builds relationships with customers
4.3.1. Creating/maintaning loyalty
4.3.2. Will help your long-term sales
4.3.3. Getting best deal for the customer