Adobe Audience Manager

Technologie

Andrey Osadchuk

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Adobe Audience Manager Door Andrey Osadchuk Mind Map: Adobe Audience Manager

1. Workflow

1.1.1. 1st-party

1.1.1.1. Web

1.1.1.2. Mobile

1.1.1.3. CRM, EDW, ...

1.1.2. 2nd-party

1.1.2.1. Partner

1.1.3. 3rd-party (Audience Marketplace)

1.1.3.1. VisualDNA, AddThis, ...

1.2.1. Profile Merge Rules

1.2.1.1. Authenticated Profile

1.2.1.1.1. No Authentication

1.2.1.1.2. Current Authentication

1.2.1.1.3. Last Authentication

1.2.1.2. Device Profile

1.2.1.2.1. No Device

1.2.1.2.2. Current Device

1.2.1.2.3. Profile Merge Device Graph

1.2.1.2.4. Co-op Device Graph

1.2.1.2.5. Third-Party Device Graph

1.3.1. Conditions (rules)

1.3.1.1. Web: AEM prospects CRM: non-clients Partner: Marketers

1.3.2. Look-a-like Modeling

1.4.1. Onsite Personalization (e.g. Target)

1.4.2. Direct Marketing (e.g. Campaign)

1.4.3. DSP (e.g. Media Optimizer)

1.4.4. Display (ad server)

1.4.5. SEM (AdWords, Bing,...)

1.4.6. Facebook

1.4.7. Other...

1.5.1. People-Based Destinations

1.5.2. Data Explorer Trait Backfill

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