Sweden

1. Ideals

1.1. Equality

1.2. Fairness

2. By the way, this is a floating topic. To create a floating topic, simply drag it away from the map center.

3. Values

3.1. Openess

3.2. Hardworking

4. Emotions

4.1. Happiness

4.2. Individualism

4.3. Indulgence

4.4. Nationalism

4.5. Life satisfaction high

5. http://www.trulydeeply.com.au/brand-identity/place-branding-sweden-identity-agency/