CONSUMER BEHAVIOR

1. Model of Consumer Behavior

1.1. Marketing

1.1.1. 4P - product, price, place & promotion

1.2. Other stimuli

1.2.1. Economic, technological, political & cultural

2. Types of Buying Decision Behavior

2.1. Dissonance-reducing buying behavior

2.2. Habitual buying behavior

2.3. Complex buying behavior

3. Buyer Responses

3.1. Attitudes, preferences, purchase behavior, relationship[

4. Definition

4.1. The buying behavior of final consumers - individuals and households who buy goods and services for personal consumption

5. Characteristics Affecting Consumer Behavior

5.1. Personal

5.1.1. Personality and self-concept

5.1.2. Lifestyle

5.1.3. Occupation

5.1.4. Economic situation

5.1.5. Age and life cycle stage

5.2. Social

5.2.1. Reference groups

5.2.2. Family

5.2.3. Roles and status

5.3. Cultural

5.3.1. Culture

5.3.2. Subculture

5.3.3. Social class

5.4. Psychological

5.4.1. Motivation

5.4.2. Perception

5.4.3. Learning

5.4.4. Beliefs & attitudes

6. Buyer Decision Process

6.1. Need recognition

6.2. Information search

6.3. Evaluation of alternatives

6.4. Purchase decision

6.5. Post-purchase behavior

7. Buyer Decision Process for New Products

7.1. Awareness

7.2. Interest

7.3. Evaluation

7.4. Trial

7.5. Adoption