CONTENT RECYCLING
Door Łukasz Kosuniak
1. PLAN
1.1. CENTRAL IDEA
1.1.1. E-BOOK
1.1.2. CORE MEDIUM
1.1.3. WEBINAR
1.1.4. PRESENTATIONS
1.2. BLOG TOPICS
1.2.1. CROSS LINKING
1.2.2. LINK TO CORE
1.2.2.1. E-BOOK
1.2.2.2. WEBINAR
1.2.2.3. PODCAST
1.3. FORMATS
1.3.1. YOUR PRESENCE
1.3.2. MEDIA SPECIFICITY
1.3.3. YOUR AUDIENCE
1.4. MEDIA
1.4.1. PICTURES
1.4.2. VIDEOS
1.4.3. ICONS
1.5. TOOLS
1.5.1. AUTHORING
1.5.2. REFORMATTING
1.6. PROMOTION
1.6.1. SOCIAL MEDIA
1.6.2. OWN MEDIA
1.6.3. SEARCH
2. WHY?
2.1. Reaching a New Audience
2.2. Dusting Off Forgotten Tales
2.3. Making the Most of Your Efforts
2.4. IMPROVE ORGANIC VISIBILITY
2.4.1. SEO
2.4.2. MORE MEDIA TO CONTENT
2.5. UNDERSTANDING YOUR AUDIENCE
2.5.1. NEW PRODUCTS
2.5.2. PRESELLING
2.6. INCREASE RETENTION
3. WHAT TO REPORPOUSE?
3.1. EVERGREEN
3.2. POPULAR
3.3. NEED UPDATE
3.4. POTENTIAL
3.5. NEW MEDIA
3.6. CORNERSTONE
3.7. SUPPORTING
3.8. NEW AUDIENCE
4. HOW?
4.1. WEBINARS - > VIDEOS
4.2. BLOGS -> E-BOOK
4.3. INTERNAL DATA -> CASE SUDIES
4.4. INTERVIEWS -> EBOOK
4.5. VISUAL CONTENT -> PINTEREST BOARDS
4.6. Q&A -> BLOGS
4.7. SLIDES -> INFOBRAPHICS
4.8. BLOG POST -> TIPS NEWSLETTER
4.9. STATS -> TWITTER POSTS
4.10. BLOG POST -> PODCAST
4.11. PPT -> SLIDESHARE
4.11.1. VIDEOS ->BLOGS
4.11.1.1. Jay Baer,
4.11.1.1.1. iTunes audio podcasts
4.11.1.1.2. Blog content for the Convince and Convert website
4.11.1.1.3. Blog content for the Jay Today website
4.11.1.1.4. LinkedIn Pulse posts
4.11.1.1.5. Posts on Medium
4.11.1.1.6. Promotions through various social channels