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Marketing Persona Door Mind Map: Marketing Persona

1. Name

2. Demographics

2.1. Age

2.2. Gender

2.3. Education

2.4. Job Title

2.5. Salary

2.6. Location

2.7. Family

2.8. Interests

3. Goals

3.1. Goal

3.2. Goal

4. Challenges

4.1. Challenge

4.2. Challenge

5. Values

6. Fears

7. Worldview

7.1. Personality

7.2. Motivation for Online Activity

8. Awareness

9. Sources