MORE Efficient to promote fashion items by celebrity online post than traditional platforms
Door 余小西 nikogoeseverywhere
1. Case Study
1.1. paid-JB &CK
1.1.1. Boost Sales & Save CK
1.2. unpaid-RIhanna & DG
1.2.1. Sold out in 24H
1.3. start-up?
1.3.1. Kenye west's Studio----> OFF-WHITE
2. Qustionare
2.1. Results
2.1.1. Analysis
3. Conclusion
3.1. New Marketing Channel
3.1.1. Brands--->celebrities' post on social media
4. Background info
4.1. Social Media
4.1.1. Ins
4.1.2. Twitter
5. Thory
5.1. Celebrities’ endorsement
5.2. Social Media Marketing
6. ???EFFICIENT???
6.1. COST-BENIFIT
6.1.1. COST
6.1.1.1. Money:Pay for post/reach
6.1.1.2. Fame:risk
6.1.2. BENIFIT
6.1.2.1. Sales
6.1.2.2. Brand Awareness
6.1.2.3. Relationship with consumers: interact; Trustworthy
6.2. FOR WHO
6.2.1. Target buyers
6.2.1.1. Ins---RESULTS; Background Info
6.3. PROBLEMS
6.3.1. Pay for reach not influence
6.3.1.1. may not buy though liked the pic
6.3.2. Risk-celebrity scandals