DESIGN BRIEF

1. PRODUCT

1.1. Waist coat for Popular Highstreet store

2. TARGET AUDIENCE

2.1. Trendy so probably young adults to early teens

3. COLOUR SCHEME

3.1. Hard colours

3.2. Purple, Deep blue, Pink, Brown, Black

4. THEME

4.1. Art Deco inspired (Art movement between 1890-1910)

4.2. Shapes

4.2.1. Triangles

4.2.2. Squares

4.2.3. Geometric

5. FABRIC/TEXTURE

5.1. Sequins Gems

5.2. Silk

5.2.1. For glam

5.2.1.1. Sequins

5.3. Denim

5.4. Calico

6. FUNCTION

6.1. Opened using button, two holes for arms to go through on the side (maybe none depending)

6.2. To make the customer feel proud of their attire/accessory

7. OCCASION

7.1. Sophisticated (expensive)

7.2. Wedding

7.3. Christening

7.4. Baby shower

7.5. Party

8. POPULAR HIGHSTREET STORES

8.1. Topshop

8.2. French Connection

8.3. Gap

8.4. Footlocker

8.5. Next

8.6. JD