1. History
1.1. impact on society
1.1.1. purposes
1.1.2. effects
1.2. inventions
2. Negative effects
2.1. sometimes convincing in a harmful way
2.1.1. product scams
2.1.1.1. lose money as consumer
2.2. too much time spent on computer/cell phones
2.2.1. obesity increases
2.2.2. less time spent interacting with individual
2.2.2.1. more time spent communicating by cellphones and email
2.3. can be inappropriate for every viewer
2.3.1. violence
2.4. costly
2.4.1. expensive equipment
2.4.2. education/training to use programs
2.5. can be interpreted incorrectly
3. Positive effects
3.1. information spreads
3.1.1. able to contact someone quickly
3.1.2. information can be found immediately
3.2. enables one to create images
3.2.1. increases creativity
3.2.2. creates jobs
3.3. entertaining
3.4. easier to advertise a product online
3.4.1. saves paper
4. Companies
4.1. Publicis
4.2. Hearst
4.3. FabriQate
4.4. Experimental Marketing Forum
4.5. NVPR
5. Types/Variety
5.1. video systems/games
5.1.1. XBOX
5.1.2. WII
5.1.3. Playstation 3
5.2. cell phones
5.2.1. blackberrys/iphones
5.2.1.1. email
5.2.2. SMS text messaging
5.3. internet
5.3.1. youtube
5.3.1.1. videos
5.3.2. online video ads
5.3.3. search engines
5.4. digital art
5.4.1. images
5.5. television
5.5.1. media
5.6. ipods
5.7. social networks
5.7.1. Facebook
5.7.2. MySpace
5.7.3. Blogs
5.7.4. video chat- Skype
6. Feelings toward dmedia
6.1. exciting
6.1.1. constantly changing
6.2. frustrating
6.2.1. technology not always reliable
6.3. confusing
6.3.1. need time to learn how to use programs to create dmedia
6.4. exhilarating
6.5. addicting
6.5.1. time consuming
6.6. emotional
6.6.1. triggers the memory of an event