1. TARGET AUDIENCE
1.1. buisness to customers/small buisness
1.1.1. more about keeping up with sales, allocates resources appropriately, needs a mass following in social media, service not defined by time/space
1.1.1.1. ATTRIBUTES
1.1.1.1.1. Internet savy
1.1.1.1.2. buisness is prority
1.1.1.1.3. is catching up to social media/ late adopter
1.1.1.2. ATTRIBUTES
1.1.1.2.1. Internet savy
1.1.1.2.2. buisness is prority
1.1.1.2.3. is catching up to social media/ late adopter
1.1.1.3. ATTRIBUTES
1.1.1.3.1. Internet savy
1.1.1.3.2. buisness is prority
1.1.1.3.3. is catching up to social media/ late adopter
1.2. buisness to buisness/service firms
1.2.1. maybe interested in expanding,informational service , service defined by time/space
1.3. COMMON ATTRIBUTES
1.3.1. Keep up with trends/competition
1.3.2. Internet savy
1.3.2.1. feeling the need of urgency cause of the buzz surrounding SM
1.3.2.1.1. how
1.3.2.1.2. why
1.3.3. buisness is prority
1.3.3.1. busy
1.3.4. is catching up to social media/ late adopter
1.3.4.1. mostly uses it for personal use
1.3.4.2. is finding his/her voice in the SM space
1.3.4.3. has to learn the discipline of listening
1.4. POINT OF ENTRY
1.4.1. an introspection
1.4.1.1. feels stagnant
1.4.2. overwhelmed
1.4.2.1. seeking information
2. DESIGN EXPECTATIONS
2.1. strategy
2.2. another thing out there maybe overwhelming
2.2.1. WHAT AM I DOING?