Marketing Strategies

PR Strategy

Develop strategy

Pitch to local media?

Events?, Community, Fundraising

Grassroots?

Develop pitch | positioning

PR 2.0

Social Media Press Release (SMPR)

Blogger Outreach

Set-up social media | brand monitoring tools, Technorati for blog monitoring, Establish account, Develop Technorati Profile | Claim Blogs, BuzzLogic, Research product fit | business case, TNS Media | Cymfony, Research product fit | business case, Google Alerts, Establish account, Configure alerts

Training | OnRamp Activities

Blog Platform

Wiki Platform

Blog editors

RSS Readers | Aggregators

Ghostwriting | Content Development JumpStart

Blog | RSS OnRamp

Implement Blog platform

Brand the site

Identify Bloggers

Create Blogger Profiles | BIOs

Train Users

Map to client domain

Select and configure RSS readers

SharpReader

Google Reader

Attensa

WorkLight

Know Now

NewsGator

FeedReader

Select and configure start pages

Google Personalized Home Page

NetVibes

Original Signal

Select and configure blog editor(s)

Qumana

Windows Live Writer

BlogJet

My Geistesblitzes

test

Social Media Integration | Widget Strategy

WidgetBox

Establish account

Configure custom widgets

Publish widgets to Widgetbox directory

Spring Widgets

Establish account

Configure widgets

Publish Widgets

Feedburner

Establish FeedBurner account

Configure email subscription widget

Configure additional FeedBurner tools

LinkedIn

Establish account |Develop Profile

Establish Account

Develop Profile widget

Deploy Profile widget

Flickr

Add This

ConnectBeam

Cogenz

Delicious

Facebook

Ning

Marketing Asset Development | Content Development

Images

Video

Audio | Podcasts

Marketing

Identify demographics

Develop marketing campaign

Identify medium

Web, Develop web content and links to client site | other domains, Intro video?, Intro podcast?

Snail Mail, Direct Mail launch teaser?

Email, Develop marketing assets, Select email marketing service, New Media Gateway (NMG) EMS 2.0, Email Labs, SilverPop, iContact | formerly Intellicontact, List Acquisition

Mobile, Define mobile demographics, Research mobile advertsing options

Produce marketing content | artifacts

Develop brand | creative

Develop website | blog boilerplate content

Develop supporting collateral | value exchange items

Business Development

Create Biz Dev Value Prop

Identify Strategic Partners

Select content partners

B2B service providers

Sponsors | Advertising

Create Joint Pitch

Identify Target Accounts

Internet Advertising

Select Ad Network (s)

Google AdWords, establish account

Microsoft AdCenter, establish account

Yahoo Panama, establish account

Niche sites

research appropriate content

Develop campaign strategy

Produce advertisement

Develop campaign strategy

Develop Ad | copy, Text ad, Surveys & Polls, Image ad, Surveys & Polls, Video ad, Surveys & Polls

Deploy to ad networks, Surveys & Polls

Train on measurement, Generic Vendor Analytics, Google Analytics