OIOpublisher v3 (1st draft)

Ad output

php / javascript

over-ride admin default settings

option to output ad data via API

static file cache

memcache / xcache / eaccelerator plugins

Technical

php5 (OO design, HMVC)

overload any code / pluggable core code

translate to any language

custom framework (to be open sourced)

Purchasing

shopping cart interface

cpc / cpm / fixed rate pricing

discount coupons

allow html submissions

turn off stats for individual ads

Wordpress theme integration

screenshots to accompany ad descriptions

url redirect after successful purchase

Advertisers

allow registration

edit current ad campaigns

view / export stats, including graphs

email updates when slots are available

email timeline (eg. 1 day before expiry)

Administration

Dashboard

key statistics (at a glance)

latest purchases / actions required

rollover menu navigation (easy access to any page)

shortcuts (custom links, available anywhere)

Ad Templates

text, image, video, html, flash, javascript (mix n' match)

use a template with any ad or zone

include common ad networks (eg. adsense)

allow custom templates to be created

Ad Management

include a single ad in any number of zones

ad search (eg. by zone, advertiser)

Zone Management

ad weighting system

extra options (max upload size, allowed file extensions)

multiple sidebar widgets (Wordpress)

both settings and purchase data available

User Management

advertiser, affiliate, administrator

email any user / usergroup

Addons

custom purchases / downloads (using custom fields)

paid reviews (for Wordpress, utilising WYSIWYG editor)

intext ads (for Wordpress, utilizing standard ad zone)

API

json / xml data feeds

get advertiser, ad, zone, stats and payment data

"push" connectivity to other applications

Extension Ideas

These are other ideas that may be good candidates for "addon" functionality later on.