Social Media
Published by Helen Baxter, Mohawk Media, NZ under a Creative Commons, Attribution-Noncommercial-Share Alike (BY-NC-SA) License. You can share, remix and republish this work for non commercial use, as long as you give attribution and publish using the same CC license.
Draft your social media strategy.
A social media strategy is a content, tagging and relationship management plan across key channels with the aim of active engagement.
Content
Tagging
Channels
Followers
7 Steps for a successful social media campaign
3 Types of Social Media Strategy
Add your Wordpress RSS to twitter with Hootsuite
Social Media Tools
Facebook=Who? Twitter=What? FourSquare=Where? LinkedIn=When? Quora=How? Myspace=Why bother?
Two way info flow
Follow your heroes
track #hashtags
Twitter tips, Add an avatar image & bio, Send a tweet, Follow people you know, Follow your heroes, How to set up a Twitter page, profile, lists, Tutorial Video, How to get the most out of your 140 characters, Short URLs, Bit.ly, Shorten, share, measure
Twitter Apps, Twibbon Campaigns, Events - Twijector, Topsy Measurement, Twitter lists, hashtags, Tweriod - when to tweet?, Pay with a Tweet, Qwitter, Retweets, Twitter Tools Mindmap
Ask to be added to Twitter lists, wikimusical on US radio after doing this
Lazyscope
Groups v Pages
Events, How to organise an event on Facebook
Manage Privacy settings!, Stay current
Linked In
Business networks
Ask questions, join groups, professional profile - CV, Superguide to Linked In
Ten ways to use Linked In
Linked In learning centre
How to use Linked In
Add Helen Baxter: Linked in studio@mohawkmedia.co.nz
Hootsuite
Post to multiple twitter, Facebook & linked in accounts
Track hashtags
Add RSS to twitter, facebook, linked in
Mobile
PixelPipe
Ping.me
Shozu
Foursquare
QR Codes, 5 Unique uses, QR Codes for business, QR Code generator
Social Media v Old Media
"social principles - transparency, open information access, collaboration, participation, crowdsourcing, engagement"
Social Media Revolution
old media is one way
read
listen
watch
social media is two way
read & comment
watch & tweet
Activities, PR, Customer service, Collaboration, Networking, Learning, Marketing
XKCD Map of Online Communities
Now
Then
Work your social networks
33 Million People in the Room
Media Monitoring
Google Alerts
Track keywords in new, blogs, web, video, groups
Exercise: Set up Google Alerts
Twitter Hash tags
RSS
Real simple syndication
Can read content using feed reader
Feedly for Firefox
Netvibes
How to measure ROI
Social Media Metrics Superlist
Map metrics against goals
Active is better than passive
Metrics, Map against goals, Traffic - page views etc, Leads & sales, Customer rentention, Brand recognition, discussion, comments, mentions, Followers, likes, re-tweets, mentions
Resources
Social Media Guide
The essential guide to Social Media
Read Write Web
Mashable
Social Media News & web tips
http://twitter.com/#!/mashable
Socialnomics
Diigo: Web 2.0 Tools
Tweet This Book
Pay with a Tweet
Vaughn Davis
Advertising is a wall - social is a window
NZ Journalists on Twitter
Social Strategy
Define
Why?, What is your motivation?, Digital word of mouth, Markets are conversations, Listen and learn, Dear lazyweb...?
Who?, Who are you trying to reach?, Go where the eyeballs are, High Street v Bazaar, Need support from the top
Where?, What channels will you focus on?
What?, Not just about selling or PR, What do you want to communicate, Is it aligned with your business strategy?
How?, How will you know if your plan is working?, Embrace transparency, Welcome feedback & engage
When?, When will you start?, When will you manage your networks?, How much time can you spend?, It will take time to get results
