Story-Telling
A Narrative Approach to Leader Development, Optimizing Communications, Maximizing Clarity of Purpose
1. Know Thyself
1.1. Your Audience
1.1.1. From Story to Strategy
1.1.1.1. Ben Horowitz on the power of Story
1.1.1.1.1. "The story must explain at a fundamental level why you exist. Why does the world need your company? Why do we need to be doing what we're doing and why is it important?” “I agree with you, Ben. But what do we tell people who insist that the product is the only thing that matters?” I asked. “You can have a great product, but a compelling story puts the company into motion. If you don't have a great story it's hard to get people motivated to join you, to work on the product, and to get people to invest in the product.”
1.1.1.2. The Power of Storytelling
1.1.1.2.1. Joseph Campbell's Formula
1.1.2. Story Sprint
1.1.2.1. Origin
1.1.2.2. Founder
1.1.2.2.1. Explicit
1.1.2.3. Customer
1.1.2.3.1. Internal
1.1.2.3.2. External
1.1.2.4. Product
1.1.2.5. Evolution
1.1.2.6. Signature Story
1.1.2.7. Prompts