Copy of Operational and Management Issues
by sue miraa
1. Product innovation & diversification
1.1. Do not have enough unique natural resources
1.2. Future success lie in the degree of product innovation
2. Raising the profile of health & wellness destinations
2.1. Problem with location of spas
2.2. Destination may be known by domestic tourists only
2.3. Spas are expensive to run & extensive marketing & promotion will be required
3. Combining ancient traditions & new development
3.1. Visitor are more demand & require high quality facilities of luxury spa, but with authentic local product and treatments
3.2. Result in some problems of staff & facilities regulation & visitor protection
4. Renovation & regeneration of historic spas
4.1. Lack of coherent policies
4.2. Insufficient modernization
4.3. Increasing competition countries
4.3.1. better quality
4.3.2. innovation
4.4. Difficult to diversify the product
4.4.1. more general wellness facilities
4.5. Difficult to manage the different market segment
4.5.1. no student package