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Indigital by Mind Map: Indigital

1. Buzz building

1.1. Establish core Mavens, connectors in London digital scene

1.2. Establish list of core blogs/magazines

1.3. Begin engaging with these

2. 1 - Prelaunch

2.1. Objectives

2.1.1. Establish identity, 'our story'

2.1.2. Establish core objections and address

2.1.2.1. Survey exisiting list

2.1.3. Find a compelling offer

2.1.4. Establish core strategy

2.1.5. Establish offer that Client want, not what we think they want

2.1.6. Lean achieves this

2.2. Tactics

2.2.1. Competitive analysis

2.2.1.1. Interns.com

2.2.1.2. Freelance students.com

2.2.1.2.1. Word of mouth referrals

2.2.1.3. See how these have worked

2.2.1.4. Econsultancy

2.2.2. speaking to clients

2.2.2.1. Calls

2.2.2.2. networking

2.2.2.3. inperson

2.2.3. Engage on Social Media

3. What we need

3.1. Resources

3.1.1. Customer service

3.1.2. Product development

3.1.3. Marketing assistants

3.1.3.1. Visiting clients

3.1.3.2. Calling suppliers

3.1.3.3. Gathering data on digital markets

3.1.3.4. Social media engagement

3.1.3.5. Blogging

3.1.3.6. Client list generation

3.1.3.7. Copy review

3.1.3.8. Forum posting

3.1.4. How many hours a week can Tony and Simon commit to working on this?

3.1.5. Add up total resources available

3.2. Time

3.3. Confidence

3.3.1. Listen to feedback from users

3.4. Who do we know that has created a marketplace before?

4. Core strategy

4.1. Option A: Marketplace

4.1.1. Grow the demand side

4.1.2. Work like recruitment site

4.1.3. Proven models in

4.1.3.1. Internships.com

4.1.3.1.1. Built using verticals and growing out

4.1.3.2. Freelancestudents.co.uk

4.1.3.3. People per hour

4.1.3.4. Odesk etc

4.1.3.5. Dating sites

4.1.3.6. Recruitment sites

4.1.4. Core success factor: create marketplace with demand and supply

4.2. Option B: Directory

4.2.1. Selling to the supply side

4.2.2. Proven models in thompsons etc

4.2.3. Core success factor: sales team

4.3. Horizontal approach or Vertical

4.4. Core strategy needs to

4.4.1. Add value to those using it

4.4.2. Give before we take

4.4.3. They will do business with people they know like and trust

4.5. We should be 100% focussing on clients/demand side!

5. Launch Objectives

5.1. Prelaunch Objectives

5.1.1. Indentify offer

5.1.2. Identify Objections

5.1.3. Identify Story

5.1.4. Gather testimonials

5.1.5. Build buzz

5.1.6. Create lead list and begin to warm

5.2. May Objectives

5.2.1. Launch

5.3. June objectives

5.3.1. 25

5.4. July Objectives

5.4.1. 250

5.5. August objectives

5.5.1. 500

5.6. Sept

5.6.1. 500

6. Launch Plan, Use Current Assets

6.1. Scraped list

6.2. Mashup List

6.3. Create Indigital blog

6.4. Social media

6.4.1. Twitter

6.4.2. Facebook

6.4.3. Youtube

6.4.4. others

6.5. Forum posting

6.6. Relationships with Mavens and connectors

6.7. Relationships with top blogs/magazines

6.7.1. Engage, leaving blog comments etc

6.7.2. Contacting journalists directly

6.8. speaking at events

6.9. networking

6.10. telesminars/webinars (education strategy)

7. Elements Required

7.1. Social Proof

7.2. Scarcity

7.3. Authority

7.4. Anticipation

7.5. Reciprocity

7.6. Credibility

7.7. Likeability