Marketing Globally

1. Promotion strategies

1.1. The push-pull mix

1.2. Som problems in international promotion

2. Branding Strategies (Local brand vs worldwide brand)

2.1. Language

2.2. Brand Acquisition

2.3. Country-of-Origin Image

2.4. Generic and Near-Generic Names

3. Distribution strategies

3.1. Choosing whether to standardize

3.2. Choosing distributors and channels

3.3. Challenge of getting distribution

3.4. Hidden costs and gains in distribution

3.5. E-commerce and the Internet

4. Managing Marketing Mix

4.1. Gap analysis

4.1.1. Usage

4.1.2. Product Line

4.1.3. Distribution

4.1.4. Competitive

5. Marketing strategies

5.1. Market orientation

5.1.1. Production orientation

5.1.2. Sale orientation

5.1.3. Customer orientation

5.1.4. Strategic market orientation

5.1.5. Social Marketing Orientations

5.2. Segmenting and Targeting market

5.2.1. By country

5.2.2. By global segment

5.2.3. By Multiple Criteria

6. Product policies

6.1. Packaging requirement

6.2. Environmental-Protection Regulations

6.3. Indirect Legal Considerations

6.4. Issues of Standardization

6.4.1. Cultural Consideration

6.4.2. Economic Considerations

6.4.2.1. Income

6.4.2.2. Infustructure

6.4.2.3. Income Distribution

7. Pricing strategies

7.1. Potential Obstacles in International Pricing

7.1.1. Government Intervention

7.1.2. Market diversity

7.1.3. Export Price Escalation

7.1.4. Fluctuations in currency value

7.1.5. Fixed vesus variable pricing

7.1.6. Relations with supplies