1. MISSION
1.1. Business
1.1.1. family-friendly
1.1.2. budget hotel
1.1.3. holiday village
1.2. Value Statement
1.2.1. entrepreneurship
1.2.2. system
1.2.3. power
1.3. Positioning Statement
1.3.1. differences
1.3.1.1. the mountains
1.3.1.2. cold
1.3.1.3. near the holiday village
1.3.2. benefits
1.3.2.1. convenient
1.3.2.2. more facilities
2. SWOT
2.1. STRENGTH
2.1.1. more people live in
2.1.2. service
2.1.2.1. food
2.1.2.2. drinks
2.1.3. motion of four seasons
2.1.3.1. ski
2.1.3.2. golf
2.1.4. more space
2.2. WEAKNESS
2.2.1. low occupancy
2.2.2. 65%
2.2.3. OVERBOOKED
2.2.3.1. ski season
2.3. OPPORTUNITY
2.3.1. family-friendly
2.3.2. airport
2.3.3. expanded
2.4. THREATS
2.4.1. offer more amenities.
2.4.2. not independent
2.4.3. resources company
2.4.4. borrowing company
3. OBJECTIVE
3.1. Financial
3.1.1. to increase occupancy
3.1.2. to finished the loan
3.2. Sales
3.2.1. to ski have more discount
3.2.2. to golf have more discount
3.3. Competitive
3.3.1. to complete for budget hotel
3.3.2. to complete more event for airport
3.4. Customer
3.4.1. to give customer more discount
3.4.2. to create more international event
4. STRATEGIES
4.1. near the montreal
4.2. Target Market
4.2.1. athletics
4.2.1.1. sking
4.2.1.2. golf
4.2.2. family
4.2.3. old people
4.2.3.1. have more entertainment facilities
4.2.3.2. talk with other people
4.2.3.3. realize more things
4.3. Product
4.3.1. ski equipment
4.3.2. golf equipment
4.4. Competitive
4.4.1. holiday inn
4.4.1.1. family like live in holiday village
4.4.1.2. four-season resort have casino
4.5. Positioning
4.5.1. airport