Service Marketing
by Nick Milan Gerona
1. Customers/Consumers
1.1. Wants/Needs
1.2. Expectations
1.2.1. Satisfaction
1.2.1.1. Loyalty
1.2.1.1.1. Profits
1.3. Direct/Indirect
2. Labor
2.1. Employees
2.1.1. Worker Skills
2.1.2. Character
2.1.3. Work Ethics
2.1.4. Loyalty
2.1.5. Continuous Education
2.1.6. Salaries
2.1.7. Professionals
2.2. Unions
3. Process
3.1. System
3.1.1. Uniformity
3.1.1.1. Service Delivery
4. Market
4.1. People/Individuals
4.2. Businesses
4.2.1. Small Firms
4.2.2. Large Firms
4.3. Government
4.3.1. Local
4.3.2. National
5. Benefit over Cost
6. Competitive Advantage
6.1. Cost Leadership
6.2. Quality of Services
7. Product
7.1. Services
7.1.1. Style
7.1.2. Approach
7.1.3. Benefit
7.1.4. Quality
7.1.5. Kinds
7.1.5.1. Consulting
7.1.5.1.1. Tax
7.1.5.1.2. Accounting
7.1.5.1.3. Managerial
7.1.5.1.4. Others
7.2. Profits
7.2.1. Maximization
8. Promotion
8.1. Advertising
8.1.1. Brochures/Pamphlets
8.1.2. Internet
8.1.3. Present Consumers
8.1.4. Television
8.2. Endorsements
8.3. Profits
8.3.1. Maximization
9. Price
9.1. Reasonable
9.1.1. Overpricing/Underpricing
9.2. Justifiable
9.3. Cost
9.3.1. Expenses
9.4. Profits
9.4.1. Maximization