Service Marketing

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Service Marketing by Mind Map: Service Marketing

1. Product

1.1. Services

1.1.1. Style

1.1.2. Approach

1.1.3. Benefit

1.1.4. Quality

1.1.5. Kinds

1.1.5.1. Consulting

1.1.5.1.1. Tax

1.1.5.1.2. Accounting

1.1.5.1.3. Managerial

1.1.5.1.4. Others

1.2. Profits

1.2.1. Maximization

2. Promotion

2.1. Advertising

2.1.1. Brochures/Pamphlets

2.1.2. Internet

2.1.3. Present Consumers

2.1.4. Television

2.2. Endorsements

2.3. Profits

2.3.1. Maximization

3. Customers/Consumers

3.1. Wants/Needs

3.2. Expectations

3.2.1. Satisfaction

3.2.1.1. Loyalty

3.2.1.1.1. Profits

3.3. Direct/Indirect

4. Labor

4.1. Employees

4.1.1. Worker Skills

4.1.2. Character

4.1.3. Work Ethics

4.1.4. Loyalty

4.1.5. Continuous Education

4.1.6. Salaries

4.1.7. Professionals

4.2. Unions

5. Process

5.1. System

5.1.1. Uniformity

5.1.1.1. Service Delivery

6. Price

6.1. Reasonable

6.1.1. Overpricing/Underpricing

6.2. Justifiable

6.3. Cost

6.3.1. Expenses

6.4. Profits

6.4.1. Maximization

7. Market

7.1. People/Individuals

7.2. Businesses

7.2.1. Small Firms

7.2.2. Large Firms

7.3. Government

7.3.1. Local

7.3.2. National

8. Place

8.1. BPOs

8.2. Local

8.3. International

9. Benefit over Cost

10. Benefit over Cost

11. Competitive Advantage

11.1. Cost Leadership

11.2. Quality of Services