Mayer's Cognitive theory of Multimedia learning

1. foster generative processing

1.1. personalization principle

1.1.1. conversational style

1.2. voice principle

1.2.1. standard accent

1.3. image principle

1.3.1. speaker doesnt need to be seen

1.4. multimedia principle

1.4.1. use images and graphic at the same time

2. reduce extraeneous processing

2.1. coherence principle

2.1.1. reduce to only necessary material

2.2. signaling principle

2.2.1. highlight essential material

2.3. spatial contiguity principle

2.3.1. printed words next to correspnding graphic

2.4. temporal contiguity principle

2.4.1. correspodning narration and graphics at same time

2.5. redundancy principle

2.5.1. dont add screen text to a narrated animation

3. manage essential processing

3.1. segmenting principle

3.1.1. learner paced units

3.2. pre-training principle

3.2.1. familiarize learner with terms and names

3.3. modality principle

3.3.1. use narration with graphic (no need for text)